1.0Sparks | Your Global Brand Experience Agencyhttps://www.thefreemancompany.com/sparksSparks Marketinghttps://www.thefreemancompany.com/sparks/author/sparksmarketing/rich600338<blockquote class="wp-embedded-content" data-secret="p4LkkR7bTH"><a href="https://www.thefreemancompany.com/sparks/articles/evirtual-b2b-event-measurement/">Three Modern Insights on Virtual B2B Event Measurement</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.thefreemancompany.com/sparks/articles/evirtual-b2b-event-measurement/embed/#?secret=p4LkkR7bTH" width="600" height="338" title="“Three Modern Insights on Virtual B2B Event Measurement” — Sparks | Your Global Brand Experience Agency" data-secret="p4LkkR7bTH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.thefreemancompany.com/sparks/wp-includes/js/wp-embed.min.js </script> While it can seem challenging, measuring the ROI of virtual B2B events is essential to understanding if and how an online program has resonated with attendees. It can also help to inform future event strategies and establish confidence/earn buy-in from key stakeholders. But in today’s experiential landscape, the methods for determining the impact of a […]