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</html><thumbnail_url>https://www.thefreemancompany.com/sparks/wp-content/uploads/sites/10/2026/05/healthcare-exhibit-live-discussion-trust-engines-hero-3.jpg</thumbnail_url><thumbnail_width>1200</thumbnail_width><thumbnail_height>630</thumbnail_height><description>Compliance demands, generational shifts, and rapid technology adoption are reshaping how healthcare professionals engage and learn. As digital channels expand, trust and education have become critical differentiators. New research from Sparks and Freeman reveals why in-person experiences now play a central role in building credibility, connection, and measurable impact. A Significant Shift in Value &amp; [&hellip;]</description></oembed>
