1.0Sparks | Your Global Brand Experience Agencyhttps://www.thefreemancompany.com/sparksSparks Marketinghttps://www.thefreemancompany.com/sparks/author/sparksmarketing/rich600338<blockquote class="wp-embedded-content" data-secret="l67YLngQb6"><a href="https://www.thefreemancompany.com/sparks/articles/if-you-build-it-healthcare/">If You Build It (correctly), Healthcare Attendees Will Come</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.thefreemancompany.com/sparks/articles/if-you-build-it-healthcare/embed/#?secret=l67YLngQb6" width="600" height="338" title="“If You Build It (correctly), Healthcare Attendees Will Come” — Sparks | Your Global Brand Experience Agency" data-secret="l67YLngQb6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.thefreemancompany.com/sparks/wp-includes/js/wp-embed.min.js </script> https://www.thefreemancompany.com/sparks/wp-content/uploads/sites/10/2026/05/Cepheid-Hero-2.jpg19201080Design. It’s a complicated little word. Structure, footprints, technology, graphics, color, lighting, attendee journeys… Designing an effective and attractive engagement can be complex. But what matters most when designing an engagement that delivers for healthcare brands? Does design really matter to an audience motivated by data and science? We asked healthcare attendees this very question. […]