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<oembed><version>1.0</version><provider_name>Sparks | Your Global Brand Experience Agency</provider_name><provider_url>https://www.thefreemancompany.com/sparks</provider_url><author_name>Sparks Marketing</author_name><author_url>https://www.thefreemancompany.com/sparks/author/sparksmarketing/</author_url><title>Sparks SVP of Strategy Speaks About Metaverse in Germany - Sparks | Your Global Brand Experience Agency</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="IHZ3rjIYGA"&gt;&lt;a href="https://www.thefreemancompany.com/sparks/articles/markenfest-2022/"&gt;Sparks SVP of Strategy Speaks About Metaverse in Germany&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.thefreemancompany.com/sparks/articles/markenfest-2022/embed/#?secret=IHZ3rjIYGA" width="600" height="338" title="&#x201C;Sparks SVP of Strategy Speaks About Metaverse in Germany&#x201D; &#x2014; Sparks | Your Global Brand Experience Agency" data-secret="IHZ3rjIYGA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script&gt;
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</html><thumbnail_url>https://www.thefreemancompany.com/sparks/wp-content/uploads/sites/10/2026/05/markenfest-cta.jpg</thumbnail_url><thumbnail_width>1272</thumbnail_width><thumbnail_height>854</thumbnail_height><description>With revenue opportunities in the metaverse predicted to reach $800 billion by 2024, many large, global brands have already established a presence in the space. Other brands are cautiously waiting by the sidelines, wondering if the hype is worth the investment. Marc Herron, Senior VP of Strategy at Sparks The time to build your strategic [&hellip;]</description></oembed>
