1.0Sparks | Your Global Brand Experience Agencyhttps://www.thefreemancompany.com/sparksSparks Marketinghttps://www.thefreemancompany.com/sparks/author/sparksmarketing/rich600338<blockquote class="wp-embedded-content" data-secret="6LazQnz62x"><a href="https://www.thefreemancompany.com/sparks/articles/winning-the-talent-war/">Purpose Over Perks: Sparks’ Adam Charles on Winning the Talent War</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.thefreemancompany.com/sparks/articles/winning-the-talent-war/embed/#?secret=6LazQnz62x" width="600" height="338" title="“Purpose Over Perks: Sparks’ Adam Charles on Winning the Talent War” — Sparks | Your Global Brand Experience Agency" data-secret="6LazQnz62x" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.thefreemancompany.com/sparks/wp-includes/js/wp-embed.min.js </script> https://www.thefreemancompany.com/sparks/wp-content/uploads/sites/10/2026/05/Culture-image-65@2x-2.jpg19201080The marketing industry’s talent landscape is always evolving, but the need for great talent is definite. In a recent article for the Drum, Sparks’ Chief Growth Officer, Adam Charles, shares his thoughts on how agencies can attract and retain the best talent in 2025 and beyond. He argues that success is not coming from trendy […]