{"version":"1.0","provider_name":"Sparks | Your Global Brand Experience Agency","provider_url":"https:\/\/www.thefreemancompany.com\/sparks","author_name":"Sparks Marketing","author_url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/","title":"Beyond the Big Game: Sparks CGO Adam Charles on Maximizing Super Bowl Budgets - Sparks | Your Global Brand Experience Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"rGdC7r5iPJ\"><a href=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/beyond-the-big-game\/\">Beyond the Big Game: Sparks CGO Adam Charles on Maximizing Super Bowl Budgets<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/beyond-the-big-game\/embed\/#?secret=rGdC7r5iPJ\" width=\"600\" height=\"338\" title=\"&#8220;Beyond the Big Game: Sparks CGO Adam Charles on Maximizing Super Bowl Budgets&#8221; &#8212; Sparks | Your Global Brand Experience Agency\" data-secret=\"rGdC7r5iPJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.thefreemancompany.com\/sparks\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/T-Mobile-NFL-Draft-Takeover-2.jpg","thumbnail_width":1920,"thumbnail_height":1080,"description":"Super Bowl advertising remains a high-stakes game for brands, but the conversation is evolving beyond just 30-second TV spots. In a recent Digiday article, our Chief Growth Officer, Adam Charles, explored how brands can maximize their Super Bowl budgets by strategically investing in experiential activations. Here are some key insights he shared: 1. Experiential Amplification: [&hellip;]"}