{"version":"1.0","provider_name":"Sparks | Your Global Brand Experience Agency","provider_url":"https:\/\/www.thefreemancompany.com\/sparks","author_name":"Sparks Marketing","author_url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/","title":"Cannes Lions Report 2025: Culture Is the New KPI - Sparks | Your Global Brand Experience Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"cjd6zUSR8F\"><a href=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/cannes-lions-report-2025\/\">Cannes Lions Report 2025: Culture Is the New KPI<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/cannes-lions-report-2025\/embed\/#?secret=cjd6zUSR8F\" width=\"600\" height=\"338\" title=\"&#8220;Cannes Lions Report 2025: Culture Is the New KPI&#8221; &#8212; Sparks | Your Global Brand Experience Agency\" data-secret=\"cjd6zUSR8F\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.thefreemancompany.com\/sparks\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/hero_2025-06-27-193817_jqgv-2.jpeg","thumbnail_width":800,"thumbnail_height":450,"description":"Sparks participated in the 2025 Cannes Lions Festival of Creativity for the third year, speaking on multiple panels with Adweek, She Runs It, and others. In between, we visited clients, viewed incredible activations, and took in talks from other industry professionals around the state of advertising, marketing, creativity, and more- as well as the trends [&hellip;]"}