{"version":"1.0","provider_name":"Sparks | Your Global Brand Experience Agency","provider_url":"https:\/\/www.thefreemancompany.com\/sparks","author_name":"Sparks Marketing","author_url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/","title":"Giving Healthcare Attendees What They Want - Sparks | Your Global Brand Experience Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ECsQlGLAIQ\"><a href=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/giving-healthcare-attendees-what-they-want\/\">Giving Healthcare Attendees What They Want<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/giving-healthcare-attendees-what-they-want\/embed\/#?secret=ECsQlGLAIQ\" width=\"600\" height=\"338\" title=\"&#8220;Giving Healthcare Attendees What They Want&#8221; &#8212; Sparks | Your Global Brand Experience Agency\" data-secret=\"ECsQlGLAIQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.thefreemancompany.com\/sparks\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/zimmer-biomet-2.jpg","thumbnail_width":1220,"thumbnail_height":628,"description":"The key to engagement As a part of our proprietary research into the current healthcare event landscape for attendees and brands, we decided to break the mold when it comes to understanding attendee wants and desires for attendance and engagement. Of course, we know that attendees routinely list content, networking and \u201cseeing what\u2019s new\u201d as [&hellip;]"}