{"version":"1.0","provider_name":"Sparks | Your Global Brand Experience Agency","provider_url":"https:\/\/www.thefreemancompany.com\/sparks","author_name":"Sparks Marketing","author_url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/","title":"Shop-in-Shops: The Benefits to Retailers, Consumers & What to Consider - Sparks | Your Global Brand Experience Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nHYMXbD5jX\"><a href=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/shop-in-shops\/\">Shop-in-Shops: The Benefits to Retailers, Consumers &#038; What to Consider<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/articles\/shop-in-shops\/embed\/#?secret=nHYMXbD5jX\" width=\"600\" height=\"338\" title=\"&#8220;Shop-in-Shops: The Benefits to Retailers, Consumers &#038; What to Consider&#8221; &#8212; Sparks | Your Global Brand Experience Agency\" data-secret=\"nHYMXbD5jX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.thefreemancompany.com\/sparks\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"The \u201cshop-in-shop\u201d concept is nothing new in the world of retail\u2014brands across several industries have been implementing the strategy for years. But what is it about the tactic that makes it valuable for both brands and consumers? For shoppers, it\u2019s all about the convenience of being able to find everything they need in one place. [&hellip;]"}