{"id":3381,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/michelob-ultra-art-basel\/"},"modified":"2026-06-16T20:04:01","modified_gmt":"2026-06-16T20:04:01","slug":"michelob-ultra-art-basel","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/","title":{"rendered":"Courtside X Miami Art Week"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The ULTRA experience<\/h2>\n\n\n\n<p>Michelob ULTRA hosted a sought-after event at Miami Art Week to celebrate its partnership with the NBA and launch their newly designed team cans. In addition to creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art, we managed all technical\/show production, graphics, staffing, F&amp;B, security and registration. We also managed the NBA talent, artists and musicians including DJ Irie and rapper 21 Savage. The event garnered over 1B impressions, comparable only to the Super Bowl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Develop an ULTRA experience in the heart of Wynwood that was a party not-to-be-missed<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-entry-1024x683.webp\" alt=\"\" class=\"wp-image-3806\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-entry-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-entry-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-entry-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-entry-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-entry.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courside-can-display-1024x683.webp\" alt=\"\" class=\"wp-image-3797\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courside-can-display-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courside-can-display-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courside-can-display-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courside-can-display-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courside-can-display.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-court-1024x683.webp\" alt=\"\" class=\"wp-image-3798\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-court-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-court-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-court-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-court-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-court.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-cans-1024x683.webp\" alt=\"\" class=\"wp-image-3801\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-cans-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-cans-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-cans-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-cans-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-cans.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-crowd-1024x683.webp\" alt=\"\" class=\"wp-image-3803\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-crowd-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-crowd-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-crowd-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-crowd-1536x1024.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-crowd.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-countdown-1024x683.webp\" alt=\"\" class=\"wp-image-3802\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-countdown-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-countdown-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-countdown-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-countdown-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-countdown.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-hoop-troop-1024x683.webp\" alt=\"\" class=\"wp-image-3805\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-hoop-troop-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-hoop-troop-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-hoop-troop-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-hoop-troop-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-hoop-troop.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-dj-1024x683.webp\" alt=\"\" class=\"wp-image-3804\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-dj-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-dj-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-dj-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-dj-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-dj.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-1024x683.webp\" alt=\"\" class=\"wp-image-3800\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-20-1024x683.webp\" alt=\"\" class=\"wp-image-3799\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-20-1024x683.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-20-300x200.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-20-768x512.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-20-1536x1025.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/michelob-ultra-courtside-21-savage-20.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ULTRA experience Michelob ULTRA hosted a sought-after event at Miami Art Week to celebrate its partnership with the NBA and launch their newly designed team cans. In addition to creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art, we managed all technical\/show production, graphics, [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3097,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[41,44],"class_list":["post-3381","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-activations","case-study-category-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Courtside X Miami Art Week - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Courtside X Miami Art Week - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"The ULTRA experience Michelob ULTRA hosted a sought-after event at Miami Art Week to celebrate its partnership with the NBA and launch their newly designed team cans. In addition to creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art, we managed all technical\/show production, graphics, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T20:04:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Michelob-Ultra.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"776\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/\",\"name\":\"Courtside X Miami Art Week - Sparks | Your Global Brand Experience Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/Michelob-Ultra.gif\",\"datePublished\":\"2023-03-09T18:53:00+00:00\",\"dateModified\":\"2026-06-16T20:04:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/Michelob-Ultra.gif\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/Michelob-Ultra.gif\",\"width\":776,\"height\":436},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/michelob-ultra-art-basel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Courtside X Miami Art Week\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"width\":188,\"height\":68,\"caption\":\"Sparks | Your Global Brand Experience Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Courtside X Miami Art Week - Sparks | Your Global Brand Experience Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/","og_locale":"en_US","og_type":"article","og_title":"Courtside X Miami Art Week - Sparks | Your Global Brand Experience Agency","og_description":"The ULTRA experience Michelob ULTRA hosted a sought-after event at Miami Art Week to celebrate its partnership with the NBA and launch their newly designed team cans. In addition to creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art, we managed all technical\/show production, graphics, [&hellip;]","og_url":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/","og_site_name":"Sparks | Your Global Brand Experience Agency","article_modified_time":"2026-06-16T20:04:01+00:00","og_image":[{"url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Michelob-Ultra.gif","width":776,"height":436,"type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/","name":"Courtside X Miami Art Week - Sparks | Your Global Brand Experience Agency","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/#primaryimage"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Michelob-Ultra.gif","datePublished":"2023-03-09T18:53:00+00:00","dateModified":"2026-06-16T20:04:01+00:00","breadcrumb":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/#primaryimage","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Michelob-Ultra.gif","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Michelob-Ultra.gif","width":776,"height":436},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/michelob-ultra-art-basel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefreemancompany.com\/sparks\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/"},{"@type":"ListItem","position":3,"name":"Courtside X Miami Art Week"}]},{"@type":"WebSite","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website","url":"https:\/\/www.thefreemancompany.com\/sparks\/","name":"Sparks | Your Global Brand Experience Agency","description":"","publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefreemancompany.com\/sparks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization","name":"Sparks | Your Global Brand Experience Agency","url":"https:\/\/www.thefreemancompany.com\/sparks\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","width":188,"height":68,"caption":"Sparks | Your Global Brand Experience Agency"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/our-work\/3381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/types\/our-work"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/users\/93"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media\/3097"}],"wp:attachment":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media?parent=3381"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/case-study-category?post=3381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}