{"id":3388,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/gilead-idweek\/"},"modified":"2026-06-09T19:47:18","modified_gmt":"2026-06-09T19:47:18","slug":"gilead-idweek","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/gilead-idweek\/","title":{"rendered":"IDWeek"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Unifying Multiple Brands in a Vibrant, Custom Space<\/h2>\n\n\n\n<p>Gilead\u2019s 50\u2019x50\u2019 exhibit at IDWeek showcased multiple brands with defined looks under one, unified Gilead umbrella. Custom lighting, greenery and light wood tones throughout added warmth and vitality to the space, while separate \u201ctrellis pods\u201d provided consistent architecture but allowed each brand the freedom to tell their own story. A slatted wooden partition and curved benches created a park-like area for attendees to absorb brand messaging, and a bold, red banner overhead tied all of the brands together visually, creating one cohesive look.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-1-1024x576.webp\" alt=\"\" class=\"wp-image-3837\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-1-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-1-300x169.webp 300w, 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srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-2-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-2-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-2-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-2-1536x864.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-2-315x178.webp 315w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-2.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-3-1024x576.webp\" alt=\"\" class=\"wp-image-3839\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-3-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-3-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-3-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-3-1536x864.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-3-315x178.webp 315w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-3.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-4-1024x576.webp\" alt=\"\" class=\"wp-image-3840\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-4-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-4-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-4-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-4-1536x864.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-4-315x178.webp 315w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-4.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-5-1024x576.webp\" alt=\"\" class=\"wp-image-3841\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-5-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-5-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-5-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-5-1536x864.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-5-315x178.webp 315w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/gileadsciences-idweek-5.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Unifying Multiple Brands in a Vibrant, Custom Space Gilead\u2019s 50\u2019x50\u2019 exhibit at IDWeek showcased multiple brands with defined looks under one, unified Gilead umbrella. Custom lighting, greenery and light wood tones throughout added warmth and vitality to the space, while separate \u201ctrellis pods\u201d provided consistent architecture but allowed each brand the freedom to tell their [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3111,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[60,48],"class_list":["post-3388","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-exhibits","case-study-category-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IDWeek - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/gilead-idweek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDWeek - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Unifying Multiple Brands in a Vibrant, Custom Space Gilead\u2019s 50\u2019x50\u2019 exhibit at IDWeek showcased multiple brands with defined looks under one, unified Gilead umbrella. 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