{"id":3389,"date":"2023-12-18T15:37:00","date_gmt":"2023-12-18T15:37:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/zimmer-biomet\/"},"modified":"2026-06-16T19:52:45","modified_gmt":"2026-06-16T19:52:45","slug":"zimmer-biomet","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/","title":{"rendered":"DKOU"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A modern approach to holistic patient care<\/h2>\n\n\n\n<p>Zimmer Biomet&#8217;s custom exhibit at DKOU, Germany&#8217;s premier orthopedic congress, showcased a clinical pathway journey, emphasizing their holistic patient care approach. The floor graphic guided attendees through the pre-to-post-operative stages, with five custom workstations detailing products and solutions. The 4.5m (14.7\u2019) high booth featured a VR surgical experience, iMacs, LED walls, and screens with video and online content. The client praised the unique design and the effectiveness of the eye-catching workstations.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-2@2x-800x1024.webp\" alt=\"\" class=\"wp-image-3624\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-2@2x-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-2@2x-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-2@2x-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-2@2x-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-2@2x-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-2@2x.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-4@2x-800x1024.webp\" alt=\"\" class=\"wp-image-3626\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-4@2x-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-4@2x-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-4@2x-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-4@2x-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-4@2x-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-4@2x.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-1@2x-800x1024.webp\" alt=\"\" class=\"wp-image-3623\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-1@2x-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-1@2x-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-1@2x-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-1@2x-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-1@2x-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-1@2x.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-3@2x-800x1024.webp\" alt=\"\" class=\"wp-image-3625\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-3@2x-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-3@2x-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-3@2x-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-3@2x-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-3@2x-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/12\/Zimmer-Biomet-3@2x.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A modern approach to holistic patient care Zimmer Biomet&#8217;s custom exhibit at DKOU, Germany&#8217;s premier orthopedic congress, showcased a clinical pathway journey, emphasizing their holistic patient care approach. The floor graphic guided attendees through the pre-to-post-operative stages, with five custom workstations detailing products and solutions. The 4.5m (14.7\u2019) high booth featured a VR surgical experience, [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3113,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[60],"class_list":["post-3389","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-exhibits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DKOU - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DKOU - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"A modern approach to holistic patient care Zimmer Biomet&#8217;s custom exhibit at DKOU, Germany&#8217;s premier orthopedic congress, showcased a clinical pathway journey, emphasizing their holistic patient care approach. The floor graphic guided attendees through the pre-to-post-operative stages, with five custom workstations detailing products and solutions. The 4.5m (14.7\u2019) high booth featured a VR surgical experience, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T19:52:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Zimmer-Biomet-Hero@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"2540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/\",\"name\":\"DKOU - Sparks | Your Global Brand Experience Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/Zimmer-Biomet-Hero@2x.jpg\",\"datePublished\":\"2023-12-18T15:37:00+00:00\",\"dateModified\":\"2026-06-16T19:52:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/Zimmer-Biomet-Hero@2x.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/06\\\/Zimmer-Biomet-Hero@2x.jpg\",\"width\":1904,\"height\":2540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/zimmer-biomet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DKOU\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"width\":188,\"height\":68,\"caption\":\"Sparks | Your Global Brand Experience Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DKOU - Sparks | Your Global Brand Experience Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/","og_locale":"en_US","og_type":"article","og_title":"DKOU - Sparks | Your Global Brand Experience Agency","og_description":"A modern approach to holistic patient care Zimmer Biomet&#8217;s custom exhibit at DKOU, Germany&#8217;s premier orthopedic congress, showcased a clinical pathway journey, emphasizing their holistic patient care approach. The floor graphic guided attendees through the pre-to-post-operative stages, with five custom workstations detailing products and solutions. The 4.5m (14.7\u2019) high booth featured a VR surgical experience, [&hellip;]","og_url":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/","og_site_name":"Sparks | Your Global Brand Experience Agency","article_modified_time":"2026-06-16T19:52:45+00:00","og_image":[{"width":1904,"height":2540,"url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Zimmer-Biomet-Hero@2x.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/","name":"DKOU - Sparks | Your Global Brand Experience Agency","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/#primaryimage"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Zimmer-Biomet-Hero@2x.jpg","datePublished":"2023-12-18T15:37:00+00:00","dateModified":"2026-06-16T19:52:45+00:00","breadcrumb":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/#primaryimage","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Zimmer-Biomet-Hero@2x.jpg","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Zimmer-Biomet-Hero@2x.jpg","width":1904,"height":2540},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zimmer-biomet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefreemancompany.com\/sparks\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/"},{"@type":"ListItem","position":3,"name":"DKOU"}]},{"@type":"WebSite","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website","url":"https:\/\/www.thefreemancompany.com\/sparks\/","name":"Sparks | Your Global Brand Experience Agency","description":"","publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefreemancompany.com\/sparks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization","name":"Sparks | Your Global Brand Experience Agency","url":"https:\/\/www.thefreemancompany.com\/sparks\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","width":188,"height":68,"caption":"Sparks | Your Global Brand Experience Agency"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/our-work\/3389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/types\/our-work"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/users\/93"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media\/3113"}],"wp:attachment":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media?parent=3389"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/case-study-category?post=3389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}