{"id":3394,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/sleepscore-ces\/"},"modified":"2026-06-16T20:10:04","modified_gmt":"2026-06-16T20:10:04","slug":"sleepscore-ces","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/sleepscore-ces\/","title":{"rendered":"CES"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Making it Easier to Experience the World<\/h2>\n\n\n\n<p>New client SleepScore\u2019s 30\u2019x40\u2019 exhibit at CES was a high-tech oasis that showcased new branding, partnerships with IFF, ResMed and Mattress Firm, and the importance of data to improve people\u2019s sleep. Various static brand elements were brought to life through custom motion and animations while quiz-based interactives highlighted five partner stories and educated attendees on the type of insights SleepScore can provide.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-2_2023-04-03-204222_spve-1024x815.webp\" alt=\"\" class=\"wp-image-3850\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-2_2023-04-03-204222_spve-1024x815.webp 1024w, 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src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-3_2023-04-03-205218_bjoq-1024x815.webp\" alt=\"\" class=\"wp-image-3851\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-3_2023-04-03-205218_bjoq-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-3_2023-04-03-205218_bjoq-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-3_2023-04-03-205218_bjoq-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-3_2023-04-03-205218_bjoq-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-3_2023-04-03-205218_bjoq.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-4-1024x815.webp\" alt=\"\" class=\"wp-image-3852\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-4-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-4-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-4-768x611.webp 768w, 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width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-11-1024x815.webp\" alt=\"\" class=\"wp-image-3854\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-11-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-11-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-11-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-11-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-11.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-12-1024x815.webp\" alt=\"\" class=\"wp-image-3855\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-12-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-12-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-12-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-12-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1080x860-12.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1920x1080-1-1024x576.webp\" alt=\"\" class=\"wp-image-3856\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1920x1080-1-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1920x1080-1-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1920x1080-1-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/SleepscoreCES_1920x1080-1-1536x864.webp 1536w, 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Various static brand elements were brought to life through custom motion and animations while quiz-based interactives highlighted [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3123,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[44,60],"class_list":["post-3394","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-digital","case-study-category-exhibits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CES - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/sleepscore-ces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Making it Easier to Experience the World New client SleepScore\u2019s 30\u2019x40\u2019 exhibit at CES was a high-tech oasis that showcased new branding, partnerships with IFF, ResMed and Mattress Firm, and the importance of data to improve people\u2019s sleep. 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