{"id":3395,"date":"2024-05-24T17:27:00","date_gmt":"2024-05-24T17:27:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/zoomtopia\/"},"modified":"2026-06-16T19:50:48","modified_gmt":"2026-06-16T19:50:48","slug":"zoomtopia","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zoomtopia\/","title":{"rendered":"Zoomtopia"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Diving into new dimensions<\/h2>\n\n\n\n<p>Zoomtopia transformed the traditional exhibit hall, creating an experiential destination that welcomed attendees and kept them engaged across the floor. The reimagined floor paid off for Zoom: doubled sponsorship revenue goals by 48%, increased sponsorship participation by 39%, and leads generated throughout the week outnumbered Zoomtopia attendees by nearly 300%.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-3-800x1024.webp\" alt=\"\" class=\"wp-image-3580\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-3-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-3-234x300.webp 234w, 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wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-2-800x1024.webp\" alt=\"\" class=\"wp-image-3578\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-2-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-2-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-2-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-2-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-2-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-2.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-5-800x1024.webp\" alt=\"\" class=\"wp-image-3579\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-5-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-5-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2024\/05\/Zoomtopia-5-768x983.webp 768w, 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The reimagined floor paid off for Zoom: doubled sponsorship revenue goals by 48%, increased sponsorship participation by 39%, and leads generated throughout the week outnumbered Zoomtopia attendees by nearly 300%.<\/p>\n","protected":false},"author":93,"featured_media":3125,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[42],"class_list":["post-3395","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-conferences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoomtopia - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/zoomtopia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoomtopia - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Diving into new dimensions Zoomtopia transformed the traditional exhibit hall, creating an experiential destination that welcomed attendees and kept them engaged across the floor. 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