{"id":3401,"date":"2023-04-04T19:37:00","date_gmt":"2023-04-04T19:37:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/meta-portal-broadway\/"},"modified":"2026-06-08T21:55:47","modified_gmt":"2026-06-08T21:55:47","slug":"meta-portal-broadway","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/meta-portal-broadway\/","title":{"rendered":"Meta Portal"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Meta Portal: Bringing Connected Technology to Broadway Audiences<\/h2>\n\n\n\n<p>Meta tapped Sparks to put their Portal device into the hearts and minds of audiences at a years-running Broadway production featuring a famous book series. At the heart of the activation was a custom video that Sparks wrote, produced, and created. The story featured a group of super fans of the beloved franchise who used Portal to plan their attendance to the show. The video played in a Sparks-designed and built theatrical set to look like an English library &#8211; featuring practical furniture, some photo moments, and a bit of magic with floating books and a clock that operated on its own time. The activation was featured not only at Broadway\u2019s Lyric Theater and traveled to San Francisco\u2019s Orpheum Theater as well.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-1_2023-04-04-210021_pafg-800x1024.webp\" alt=\"\" class=\"wp-image-3680\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-1_2023-04-04-210021_pafg-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-1_2023-04-04-210021_pafg-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-1_2023-04-04-210021_pafg-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-1_2023-04-04-210021_pafg-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-1_2023-04-04-210021_pafg-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-1_2023-04-04-210021_pafg.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-7_2023-04-04-210104_wymu-800x1024.webp\" alt=\"\" class=\"wp-image-3684\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-7_2023-04-04-210104_wymu-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-7_2023-04-04-210104_wymu-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-7_2023-04-04-210104_wymu-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-7_2023-04-04-210104_wymu-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-7_2023-04-04-210104_wymu-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-7_2023-04-04-210104_wymu.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-4_2023-04-04-210045_uoay-800x1024.webp\" alt=\"\" class=\"wp-image-3685\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-4_2023-04-04-210045_uoay-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-4_2023-04-04-210045_uoay-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-4_2023-04-04-210045_uoay-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-4_2023-04-04-210045_uoay-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-4_2023-04-04-210045_uoay-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/Artboard-4_2023-04-04-210045_uoay.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp2-800x1024.webp\" alt=\"\" class=\"wp-image-3683\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp2-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp2-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp2-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp2-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp2-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp2.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp3-800x1024.webp\" alt=\"\" class=\"wp-image-3682\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp3-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp3-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp3-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp3-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp3-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp3.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp4-800x1024.webp\" alt=\"\" class=\"wp-image-3681\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp4-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp4-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp4-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp4-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp4-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/04\/meta-portal-hp4.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta Portal: Bringing Connected Technology to Broadway Audiences Meta tapped Sparks to put their Portal device into the hearts and minds of audiences at a years-running Broadway production featuring a famous book series. At the heart of the activation was a custom video that Sparks wrote, produced, and created. The story featured a group of [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3139,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[41],"class_list":["post-3401","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-activations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Portal - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/meta-portal-broadway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Portal - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Meta Portal: Bringing Connected Technology to Broadway Audiences Meta tapped Sparks to put their Portal device into the hearts and minds of audiences at a years-running Broadway production featuring a famous book series. 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