Orchestrating the perfect (exhibit) space.<\/h2>\n\n\n\n
For Yamaha, the National Association of Music Merchants (NAMM) show offered a great opportunity to connect face to face with audiences for the first time since 2020. The instrument-filled exhibit also created the perfect launch pad for the new state-of-the-art Yamaha CFX Concert Grand Piano.<\/p>\n\n\n\n
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Making Waves<\/h2>\n\n\n\n
With its \u201cMaking Waves\u201d brand promise in mind, Yamaha partnered with Freeman experiential design \u201cconductors,\u201d who orchestrated an intentional space. The team designed a truly immersive experience where audiences created meaningful and shareable connections through music.<\/p>\n\n\n\n
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Result<\/h2>\n\n\n\n
The new Yamaha CFX piano served as the center of attention on an oversized, retro-styled record player surrounded by various sound \u201cstages.\u201d Attendees could hear, feel, and share their experiences with new products on social media. And the in-booth experience was supported by a light show that brought the waves of music to life \u2014 a huge LED wall featured video and imagery moving in time with the melody.<\/p>\n\n\n\n
Orchestrating the perfect (exhibit) space. For Yamaha, the National Association of Music Merchants (NAMM) show offered a great opportunity to connect face to face with audiences for the first time since 2020. The instrument-filled exhibit also created the perfect launch pad for the new state-of-the-art Yamaha CFX Concert Grand Piano. Making Waves With its \u201cMaking […]<\/p>\n","protected":false},"author":93,"featured_media":3141,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[60],"class_list":["post-3402","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-exhibits"],"acf":[],"yoast_head":"\n
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