{"id":3405,"date":"2023-07-25T19:50:00","date_gmt":"2023-07-25T19:50:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/salesforce-mobile-world-congress\/"},"modified":"2026-06-08T21:46:31","modified_gmt":"2026-06-08T21:46:31","slug":"salesforce-mobile-world-congress","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/salesforce-mobile-world-congress\/","title":{"rendered":"Mobile World Congress"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Engage, Educate, Inform, and Connect.<\/h2>\n\n\n\n<p>The Salesforce experience at Mobile World Congress provided a carefully curated space that represented the power of Salesforce while offering a respite from the busy trade show floor. New custom components married with reconfigured existing structures to offer an updated look and feel, while clear wayfinding, semi-private and casual meeting areas, and an inviting garden space supported the customer journey. The barista cart and Slack claw machine added excitement and engagement. Purposeful elements, window graphics, and sustainability measures contributed to a well-balanced and inviting atmosphere, and the flexible space was easily reconfigured for evening receptions. Overall, the exhibit provided a warm and welcoming oasis, facilitating engagement, education, information, and connection.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-1_2023-07-25-195311_jiev-800x1024.webp\" alt=\"\" class=\"wp-image-3669\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-1_2023-07-25-195311_jiev-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-1_2023-07-25-195311_jiev-234x300.webp 234w, 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class=\"wp-image-3670\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-2_2023-07-25-195314_pvlh-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-2_2023-07-25-195314_pvlh-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-2_2023-07-25-195314_pvlh-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-2_2023-07-25-195314_pvlh-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-2_2023-07-25-195314_pvlh-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-2_2023-07-25-195314_pvlh.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-3_2023-07-25-195318_rita-800x1024.webp\" alt=\"\" class=\"wp-image-3671\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-3_2023-07-25-195318_rita-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-3_2023-07-25-195318_rita-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-3_2023-07-25-195318_rita-768x983.webp 768w, 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srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-4_2023-07-25-195321_mbje-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-4_2023-07-25-195321_mbje-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-4_2023-07-25-195321_mbje-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-4_2023-07-25-195321_mbje-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-4_2023-07-25-195321_mbje-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-4_2023-07-25-195321_mbje.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-7_2023-07-25-195324_xszd-1024x546.webp\" alt=\"\" class=\"wp-image-3673\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-7_2023-07-25-195324_xszd-1024x546.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-7_2023-07-25-195324_xszd-300x160.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-7_2023-07-25-195324_xszd-768x410.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-7_2023-07-25-195324_xszd-1536x819.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/07\/Artboard-7_2023-07-25-195324_xszd.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Engage, Educate, Inform, and Connect. The Salesforce experience at Mobile World Congress provided a carefully curated space that represented the power of Salesforce while offering a respite from the busy trade show floor. New custom components married with reconfigured existing structures to offer an updated look and feel, while clear wayfinding, semi-private and casual meeting [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3152,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[41],"class_list":["post-3405","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-activations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile World Congress - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/salesforce-mobile-world-congress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile World Congress - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Engage, Educate, Inform, and Connect. 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