{"id":3413,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/b8ta-mobile-roadshow\/"},"modified":"2026-06-16T20:29:11","modified_gmt":"2026-06-16T20:29:11","slug":"b8ta-mobile-roadshow","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/b8ta-mobile-roadshow\/","title":{"rendered":"Mobile Roadshow"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Taking Retail-as-a-Service on the Road<\/h2>\n\n\n\n<p>When it comes to innovation and delivering products to consumers in a truly unique way, the \u201cretail-as-a-service\u201d company, b8ta, takes it to a whole new level. The company wanted to develop an exciting, interactive way for customers to learn about the products it is selling\u2013and thus the b8ta Mobile Roadshow, a 10-city, experiential retail activation, was born.<\/p>\n\n\n\n<p>When consumers enter a b8ta retail store, they\u2019re invited to learn and try the latest products in tech, consumer electronics, and more &#8211; out of the box. This \u201cretail-as-a-service\u201d approach is all about closing the gap between the way consumers browse products online and how they experience them in-store. The b8ta Mobile Roadshow delivers a retail experience similar to b8ta\u2019s brick and mortar retail stores, with the hottest products on display for consumers to learn about, test out, and try (in some cases) before anyone else.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images1-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3929\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images1-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images1-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images1-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images1-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images1-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images1-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images4-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3928\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images4-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images4-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images4-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images4-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images4-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images4-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images24-1@2x_2023-04-13-012554_idyx-827x1024.webp\" alt=\"\" class=\"wp-image-3927\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images24-1@2x_2023-04-13-012554_idyx-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images24-1@2x_2023-04-13-012554_idyx-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images24-1@2x_2023-04-13-012554_idyx-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images24-1@2x_2023-04-13-012554_idyx-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images24-1@2x_2023-04-13-012554_idyx-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images24-1@2x_2023-04-13-012554_idyx.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images20-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3926\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images20-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images20-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images20-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images20-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images20-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images20-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images21-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3925\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images21-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images21-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images21-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images21-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images21-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images21-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images22-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3924\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images22-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images22-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images22-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images22-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images22-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/b8ta-mobileroadtour-experience-images22-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Taking Retail-as-a-Service on the Road When it comes to innovation and delivering products to consumers in a truly unique way, the \u201cretail-as-a-service\u201d company, b8ta, takes it to a whole new level. The company wanted to develop an exciting, interactive way for customers to learn about the products it is selling\u2013and thus the b8ta Mobile Roadshow, [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3186,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[50],"class_list":["post-3413","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-mobile-tours"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Roadshow - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/b8ta-mobile-roadshow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Roadshow - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Taking Retail-as-a-Service on the Road When it comes to innovation and delivering products to consumers in a truly unique way, the \u201cretail-as-a-service\u201d company, b8ta, takes it to a whole new level. 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