{"id":3420,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/topps-nyc-comic-con\/"},"modified":"2026-06-16T20:24:06","modified_gmt":"2026-06-16T20:24:06","slug":"topps-nyc-comic-con","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/topps-nyc-comic-con\/","title":{"rendered":"NYC Comic Con"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Combining Digital and Collectibles<\/h2>\n\n\n\n<p>Topps\u2019 30\u2019x30\u2019 footprint at Comic Con featured a strong digital component, designed to collect attendee data and convert visitors to Topps Mobile App users. Highlighting major league sports figures, as well as Disney, Marvel and Star Wars&#8217; favorites, custom interactive experiences facilitated by touchscreens with webcams invited attendees into the mesmerizing world of collectibles. Attendees could create their own baseball cards, participate in interactive games and trivia and win fun prizes\u2014giving Topps the opportunity for post-show communication.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-6-1024x815.webp\" alt=\"\" class=\"wp-image-3922\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-6-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-6-300x239.webp 300w, 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src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-1-1024x815.webp\" alt=\"\" class=\"wp-image-3920\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-1-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-1-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-1-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-1-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-1.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-2_2023-04-04-205003_mweh-1024x815.webp\" alt=\"\" class=\"wp-image-3919\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-2_2023-04-04-205003_mweh-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-2_2023-04-04-205003_mweh-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-2_2023-04-04-205003_mweh-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-2_2023-04-04-205003_mweh-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-2_2023-04-04-205003_mweh.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-9_2023-04-05-132820_ljos-1024x815.webp\" alt=\"\" class=\"wp-image-3918\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-9_2023-04-05-132820_ljos-1024x815.webp 1024w, 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alt=\"\" class=\"wp-image-3917\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-8-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-8-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-8-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-8-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-8.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-11_2023-04-05-132949_ielh-1024x815.webp\" alt=\"\" class=\"wp-image-3916\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-11_2023-04-05-132949_ielh-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-11_2023-04-05-132949_ielh-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-11_2023-04-05-132949_ielh-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-11_2023-04-05-132949_ielh-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-11_2023-04-05-132949_ielh.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-10-1024x815.webp\" alt=\"\" class=\"wp-image-3915\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-10-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-10-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-10-768x611.webp 768w, 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https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-5-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-5-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-5-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-5.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-7-1024x815.webp\" alt=\"\" class=\"wp-image-3913\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-7-1024x815.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-7-300x239.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-7-768x611.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-7-1536x1222.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/ToppsNYC_1080x860-7.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Combining Digital and Collectibles Topps\u2019 30\u2019x30\u2019 footprint at Comic Con featured a strong digital component, designed to collect attendee data and convert visitors to Topps Mobile App users. Highlighting major league sports figures, as well as Disney, Marvel and Star Wars&#8217; favorites, custom interactive experiences facilitated by touchscreens with webcams invited attendees into the mesmerizing [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3200,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[60],"class_list":["post-3420","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-exhibits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NYC Comic Con - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/topps-nyc-comic-con\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NYC Comic Con - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Combining Digital and Collectibles Topps\u2019 30\u2019x30\u2019 footprint at Comic Con featured a strong digital component, designed to collect attendee data and convert visitors to Topps Mobile App users. 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