{"id":3425,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/dolby-soho-experience\/"},"modified":"2026-06-16T20:00:45","modified_gmt":"2026-06-16T20:00:45","slug":"dolby-soho-experience","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/dolby-soho-experience\/","title":{"rendered":"SoHo Experience"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Where Science Meets Art, and Technology Meets Imagination<\/h2>\n\n\n\n<p>Dolby Soho Experience was the brand\u2019s long-term pop-up in the heart of New York City where science, art, technology, and imagination converged. A true creative sanctuary, Dolby engaged Sparks to transform a 30,000 square foot, multi-level space into an innovative, sensory environment that would deliver a series of fresh, immersive audiovisual experiences to the public and creative community.<\/p>\n\n\n<p>[coca_bais id=&#8221;3753&#8243;]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dolby leveraged its new creative haven as a launchpad to strengthen local partnerships with organizations and institutions that provide immense value for the SoHo community.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-soho-hero-1440\u00d71024-1024x728.webp\" alt=\"\" class=\"wp-image-3767\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-soho-hero-1440\u00d71024-1024x728.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-soho-hero-1440\u00d71024-300x213.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-soho-hero-1440\u00d71024-768x546.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-soho-hero-1440\u00d71024-1536x1092.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-soho-hero-1440\u00d71024.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3757\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image1-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3758\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image1-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image1-1@2x-242x300.webp 242w, 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src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image2-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3759\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image2-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image2-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image2-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image2-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image2-1@2x-1654x2048.webp 1654w, 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src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image5-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3761\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image5-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image5-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image5-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image5-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image5-1@2x-1654x2048.webp 1654w, 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src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image9-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3763\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image9-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image9-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image9-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image9-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image9-1@2x-1654x2048.webp 1654w, 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https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image10-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image10-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image10-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image10-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image12-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3765\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image12-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image12-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image12-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image12-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image12-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image12-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image13-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3766\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image13-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image13-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image13-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image13-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image13-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/dolby-dolbysoho-696x862-image13-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Where Science Meets Art, and Technology Meets Imagination Dolby Soho Experience was the brand\u2019s long-term pop-up in the heart of New York City where science, art, technology, and imagination converged. A true creative sanctuary, Dolby engaged Sparks to transform a 30,000 square foot, multi-level space into an innovative, sensory environment that would deliver a series [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3210,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[41],"class_list":["post-3425","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-activations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SoHo Experience - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/dolby-soho-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoHo Experience - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Where Science Meets Art, and Technology Meets Imagination Dolby Soho Experience was the brand\u2019s long-term pop-up in the heart of New York City where science, art, technology, and imagination converged. 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