{"id":3429,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/medtronic-global-trade-show-program\/"},"modified":"2026-06-09T00:46:09","modified_gmt":"2026-06-09T00:46:09","slug":"medtronic-global-trade-show-program","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/medtronic-global-trade-show-program\/","title":{"rendered":"Global Program"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Elevating the Brand&#8217;s Global Presence<\/h2>\n\n\n\n<p>Over the past twenty years, the Sparks team has partnered with Medtronic through multiple acquisitions, two rebrands and three global exhibit programs, building an international presence that spans 150 shows annually in the US and 90+ shows in Europe and beyond.<\/p>\n\n\n\n<p>After successfully creating a consistent, experiential brand voice and consolidating many siloed programs into one, unified domestic program, we were asked to help expand the vision into the brand&#8217;s international markets. Working in lock step with Medtronic\u2019s global design committee, our team developed a solution to extend the new Medtronic presence worldwide &#8211; thus creating the original Medtronic Global Trade Show Program.<\/p>\n\n\n<p>[coca_bais id=&#8221;3725&#8243;]<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-827x1024.webp\" alt=\"\" class=\"wp-image-3732\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-1654x2048.webp 1654w, 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decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image3-1@2x_2023-04-13-190256_uwqg-827x1024.webp\" alt=\"\" class=\"wp-image-3731\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image3-1@2x_2023-04-13-190256_uwqg-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image3-1@2x_2023-04-13-190256_uwqg-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image3-1@2x_2023-04-13-190256_uwqg-768x951.webp 768w, 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src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image5-1@2x_2023-04-13-190306_fzhe-827x1024.webp\" alt=\"\" class=\"wp-image-3733\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image5-1@2x_2023-04-13-190306_fzhe-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image5-1@2x_2023-04-13-190306_fzhe-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image5-1@2x_2023-04-13-190306_fzhe-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image5-1@2x_2023-04-13-190306_fzhe-1241x1536.webp 1241w, 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srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image8-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3735\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image8-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image8-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image8-1@2x-768x951.webp 768w, 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src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image9-1@2x_2023-04-13-190322_mfho-827x1024.webp\" alt=\"\" class=\"wp-image-3736\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image9-1@2x_2023-04-13-190322_mfho-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image9-1@2x_2023-04-13-190322_mfho-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image9-1@2x_2023-04-13-190322_mfho-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image9-1@2x_2023-04-13-190322_mfho-1241x1536.webp 1241w, 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wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-827x1024.webp\" alt=\"\" class=\"wp-image-3732\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image4-1@2x_2023-04-13-190300_ddxk.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image6-1@2x-827x1024.webp\" alt=\"\" class=\"wp-image-3734\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image6-1@2x-827x1024.webp 827w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image6-1@2x-242x300.webp 242w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image6-1@2x-768x951.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image6-1@2x-1241x1536.webp 1241w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image6-1@2x-1654x2048.webp 1654w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/medtronic-tradeshow-globalprogram-696x862-image6-1@2x.webp 1920w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Elevating the Brand&#8217;s Global Presence Over the past twenty years, the Sparks team has partnered with Medtronic through multiple acquisitions, two rebrands and three global exhibit programs, building an international presence that spans 150 shows annually in the US and 90+ shows in Europe and beyond. After successfully creating a consistent, experiential brand voice and [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3218,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[60],"class_list":["post-3429","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-exhibits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Program - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/medtronic-global-trade-show-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Program - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Elevating the Brand&#8217;s Global Presence Over the past twenty years, the Sparks team has partnered with Medtronic through multiple acquisitions, two rebrands and three global exhibit programs, building an international presence that spans 150 shows annually in the US and 90+ shows in Europe and beyond. 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