{"id":3432,"date":"2023-03-09T18:53:00","date_gmt":"2023-03-09T18:53:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/secureworks-blackhat\/"},"modified":"2026-06-08T22:22:30","modified_gmt":"2026-06-08T22:22:30","slug":"secureworks-blackhat","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/secureworks-blackhat\/","title":{"rendered":"Black Hat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Immersive Digital Experience<\/h2>\n\n\n\n<p>Secureworks\u2019 20\u2019x20\u2019 exhibit at Black Hat packed a lot of punch for its size. With 12\u2019 LED walls and an LED ceiling, the space was designed to engulf visitors in a fully immersive digital experience. Hourly theater presentations led by cyber security specialists and deep-dive demo stations allowed the company to illustrate its expertise, while candy dispensers provided a fun, interactive way for visitors to vote on cyber security topics. A large, hanging shield and reflective gloss flooring added the finishing touches to the slick design.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-presentation-area-1024x576.webp\" alt=\"\" class=\"wp-image-3713\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-presentation-area-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-presentation-area-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-presentation-area-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-presentation-area-1536x864.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-presentation-area-315x178.webp 315w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-presentation-area.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-led-ceiling-1024x576.webp\" alt=\"\" class=\"wp-image-3712\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-led-ceiling-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-led-ceiling-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-led-ceiling-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-led-ceiling-1536x864.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-led-ceiling-315x178.webp 315w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-led-ceiling.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-black-hat-1024x576.webp\" alt=\"\" class=\"wp-image-3711\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-black-hat-1024x576.webp 1024w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-black-hat-300x169.webp 300w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-black-hat-768x432.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-black-hat-1536x864.webp 1536w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-black-hat-315x178.webp 315w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2023\/03\/secureworks-black-hat.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Immersive Digital Experience Secureworks\u2019 20\u2019x20\u2019 exhibit at Black Hat packed a lot of punch for its size. With 12\u2019 LED walls and an LED ceiling, the space was designed to engulf visitors in a fully immersive digital experience. Hourly theater presentations led by cyber security specialists and deep-dive demo stations allowed the company to illustrate [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3224,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[60],"class_list":["post-3432","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-exhibits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Hat - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/secureworks-blackhat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Hat - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Immersive Digital Experience Secureworks\u2019 20\u2019x20\u2019 exhibit at Black Hat packed a lot of punch for its size. With 12\u2019 LED walls and an LED ceiling, the space was designed to engulf visitors in a fully immersive digital experience. Hourly theater presentations led by cyber security specialists and deep-dive demo stations allowed the company to illustrate [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/secureworks-blackhat\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T22:22:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/06\/Secureworks-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"430\" \/>\n\t<meta property=\"og:image:height\" content=\"573\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/secureworks-blackhat\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/our-work\\\/secureworks-blackhat\\\/\",\"name\":\"Black Hat - 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