{"id":3444,"date":"2022-10-01T16:50:00","date_gmt":"2022-10-01T16:50:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/ownbackup-dreamforce\/"},"modified":"2026-06-16T21:02:13","modified_gmt":"2026-06-16T21:02:13","slug":"ownbackup-dreamforce","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/ownbackup-dreamforce\/","title":{"rendered":"Dreamforce"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Trailblazing the attendee journey.<\/h2>\n\n\n\n<p>For OwnBackup, a leading SaaS data protection and recovery service, Dreamforce offers the best chance to connect with contacts, generate leads, and boost brand awareness.<\/p>\n\n\n\n<p>Existing customers commented that entrusting data to OwnBackup feels as safe being in their own backyard.<\/p>\n\n\n\n<p>To achieve its goals, the brand decided to recreate a safe feeling and personalized \u201cown\u201d backyard experience with four activations at various locations during the event.<\/p>\n\n\n\n<p>OwnBackup and Freeman had just six weeks to create all activations.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading whitespace-pre-line font-semibold text-[max(2rem,3.75vw)] leading-[1.05] font-semiboldmb-7 md:mb-10\">Solution<\/h2>\n\n\n\n<p>To bring OwnBackup\u2019s vision to life,, our team tapped expertise including experiential, design, AV, event management, production, talent, and strategy.<\/p>\n\n\n\n<p>Four key touch points were created to execute the vision:<br>\n1. Whimsical show floor experience.<br>\n2. Outdoor relax and refresh space.<br>\n3. VIP getaway at B Restaurant.<br>\n4. Evening event at the Pearl.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading hidden md:block whitespace-pre-line font-semibold text-[max(2rem,3.75vw)] leading-[1.05] font-semiboldmb-7 md:mb-10\">Result<\/h2>\n\n\n\n<p>Across activations, the brand blazed a trail with more than 3,000 customers and prospects \u2014 that\u2019s a lot of leads! And engagement rates skyrocketed from 6.86% in previous years to 17.65% in 2022. It\u2019s safe to say that OwnBackup achieved its goal, and the brand owned Dreamforce!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trailblazing the attendee journey. For OwnBackup, a leading SaaS data protection and recovery service, Dreamforce offers the best chance to connect with contacts, generate leads, and boost brand awareness. Existing customers commented that entrusting data to OwnBackup feels as safe being in their own backyard. To achieve its goals, the brand decided to recreate a [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3248,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[46],"class_list":["post-3444","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dreamforce - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/ownbackup-dreamforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreamforce - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Trailblazing the attendee journey. 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