{"id":3445,"date":"2021-10-31T19:39:00","date_gmt":"2021-10-31T19:39:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/our-work\/t-mobile-reeses-apartment-5g\/"},"modified":"2026-06-16T21:26:59","modified_gmt":"2026-06-16T21:26:59","slug":"t-mobile-reeses-apartment-5g","status":"publish","type":"our-work","link":"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/t-mobile-reeses-apartment-5g\/","title":{"rendered":"5G Halloween Experience"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A Visit to Apartment 5G is All Treats, No Tricks<\/h2>\n\n\n\n<p>We transformed a traditional brownstone home in New York City\u2019s Park Slope neighborhood into a one-of-a-kind Halloween experience using thematic magenta and orange lighting, sounds and decor to feature two of the world\u2019s most recognizable consumer brands in the marketplace.<\/p>\n\n\n\n<p>When visitors approached the larger-than-life Apartment 5G door, they pressed the 5G button\u2014a custom 3D-printed Reese\u2019s Peanut Butter Cup doorbell\u2014and tons of Reese\u2019s candy shot into their bags at top speed\u2014a representation of T-Mobile&#8217;s 5G capabilities.<\/p>\n\n\n\n<p>Adults and kids alike enjoyed scaled versions of the same experience in T-Mobile retail stores in Santa Monica, CA, Southlake, TX, and Miami, FL. Both the main and supplemental experiences boosted exposure and reach but most importantly, provided children across the country with happy, memorable, and safe Halloween experiences.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-4000\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-3999\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/4-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-3998\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/4-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/4-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/4-reeses-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/4-reeses-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/4-reeses-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/4-reeses.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/3-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-3997\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/3-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/3-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/3-reeses-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/3-reeses-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/3-reeses-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/3-reeses.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/2-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-3996\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/2-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/2-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/2-reeses-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/2-reeses-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/2-reeses-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/2-reeses.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/1-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-3995\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/1-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/1-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/1-reeses-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/1-reeses-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/1-reeses-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/1-reeses.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-4000\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-768x983.webp 768w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-1200x1536.webp 1200w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses-1600x2048.webp 1600w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/6-reeses.webp 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-800x1024.webp\" alt=\"\" class=\"wp-image-3999\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-800x1024.webp 800w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-234x300.webp 234w, https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2021\/10\/5-reeses-768x983.webp 768w, 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When visitors approached the larger-than-life [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":3250,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"case-study-category":[41],"class_list":["post-3445","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","case-study-category-activations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5G Halloween Experience - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/our-work\/t-mobile-reeses-apartment-5g\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5G Halloween Experience - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"A Visit to Apartment 5G is All Treats, No Tricks We transformed a traditional brownstone home in New York City\u2019s Park Slope neighborhood into a one-of-a-kind Halloween experience using thematic magenta and orange lighting, sounds and decor to feature two of the world\u2019s most recognizable consumer brands in the marketplace. 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