{"id":1320,"date":"2024-02-23T16:51:00","date_gmt":"2024-02-23T16:51:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/goodyear-at-ces\/"},"modified":"2026-05-18T14:51:19","modified_gmt":"2026-05-18T14:51:19","slug":"goodyear-at-ces","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/goodyear-at-ces\/","title":{"rendered":"Goodyear at CES"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>Visionary Showcase at CES<\/h4>\n<p>Debuting at CES, <a href=\"https:\/\/www.goodyear.com\/\">Goodyear<\/a> aimed to affirm its position as an industry leader. The 60&#8217;x100&#8242; custom booth featured a captivating LED screen that showcased in-house content by Sparks. Various vehicles highlighted partnerships while meeting rooms and a simulator engaged visitors plus an executive broadcast room facilitated CEO interviews. Materials like fabric and wood combined with creative lighting produced a cohesive aesthetic. Interactive elements (including a selfie station and mosaic photo wall) encouraged attendee participation and solidified Goodyear&#8217;s presence as a visionary force in future mobility.<\/p><\/div><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/goodyear-ces-1.png\" alt=\"Goodyear at CES\"><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/goodyear-ces-2-1.png\" alt=\"CES attendees at the Goodyear booth\"><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/goodyear-ces-3.png\" alt=\"Goodyear at CES 2024\"><\/figure><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Visionary Showcase at CES Debuting at CES, Goodyear aimed to affirm its position as an industry leader. The 60&#8217;x100&#8242; custom booth featured a captivating LED screen that showcased in-house content by Sparks. Various vehicles highlighted partnerships while meeting rooms and a simulator engaged visitors plus an executive broadcast room facilitated CEO interviews. Materials like fabric [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodyear at CES - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/goodyear-at-ces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodyear at CES - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Visionary Showcase at CES Debuting at CES, Goodyear aimed to affirm its position as an industry leader. The 60&#8217;x100&#8242; custom booth featured a captivating LED screen that showcased in-house content by Sparks. Various vehicles highlighted partnerships while meeting rooms and a simulator engaged visitors plus an executive broadcast room facilitated CEO interviews. 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