{"id":1329,"date":"2024-02-22T20:59:00","date_gmt":"2024-02-22T20:59:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/hills-pet-nutrition-at-vmx\/"},"modified":"2026-05-18T14:51:32","modified_gmt":"2026-05-18T14:51:32","slug":"hills-pet-nutrition-at-vmx","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/hills-pet-nutrition-at-vmx\/","title":{"rendered":"Hills Pet Nutrition at VMX"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><h4>The Science of Taste<\/h4>\n<p><a href=\"https:\/\/www.hillspet.com\/science-did-that?cq_src=google_ads&amp;cq_cmp=9346392683&amp;cq_con=93034280805&amp;cq_term=hill%27s%20pet%20food&amp;cq_med=&amp;cq_plac=&amp;cq_net=g&amp;cq_plt=gp&amp;gad_source=1&amp;gclid=Cj0KCQiAoeGuBhCBARIsAGfKY7wh36GSIxELVhPtju1npTbaKLtqftvwSCO0MXxjJ1NTizPrxAcnEW4aAjOEEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Hill\u2019s Pet Nutrition&#8217;s<\/a> space at VMX in Orlando aimed to impress attendees with a stunning new exhibit highlighting the \u201cScience of Taste\u201d. The objective was to showcase advances in Hill&#8217;s pet food with a large LED video ring theater and interactive elements. Life-size models of pet physiology, a Push Pop experience with unusual taste pairings, and a well-designed presentation area emphasized the \u201cScience of Taste.&#8221; The client, pleased with the in-person and measured results, expressed gratitude for the impressive project.<\/p><\/div><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/hills-pet-nutrition-at-VMX-1.png\" alt=\"Hills Pet Nutrition at VMX\"><\/figure><figure><img decoding=\"async\" src=\"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/05\/hills-pet-nutrition-at-VMX-2.png\" alt=\"Hill Pet Nutrition at VMX 2024\"><\/figure><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>The Science of Taste Hill\u2019s Pet Nutrition&#8217;s space at VMX in Orlando aimed to impress attendees with a stunning new exhibit highlighting the \u201cScience of Taste\u201d. The objective was to showcase advances in Hill&#8217;s pet food with a large LED video ring theater and interactive elements. Life-size models of pet physiology, a Push Pop experience [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hills Pet Nutrition at VMX - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/hills-pet-nutrition-at-vmx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hills Pet Nutrition at VMX - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"The Science of Taste Hill\u2019s Pet Nutrition&#8217;s space at VMX in Orlando aimed to impress attendees with a stunning new exhibit highlighting the \u201cScience of Taste\u201d. 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