{"id":1382,"date":"2023-04-14T21:39:00","date_gmt":"2023-04-14T21:39:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/upcoming-retail-conferences-maximizing-the-attendee-experience\/"},"modified":"2026-05-18T14:55:32","modified_gmt":"2026-05-18T14:55:32","slug":"upcoming-retail-conferences-maximizing-the-attendee-experience","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/upcoming-retail-conferences-maximizing-the-attendee-experience\/","title":{"rendered":"Upcoming Retail Conferences: Maximizing the Attendee Experience"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">There\u2019s an exciting array of retail conferences on the horizon and Sparks is down for it! We plan on attending the conferences listed below and hope to see you there! To connect with Kevin Kunde, VP of Strategic Accounts at Sparks Retail, message him on <a href=\"https:\/\/www.linkedin.com\/in\/kevinakunde\/\">LinkedIn<\/a> or via email at kkunde@wearesparks.com.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/retailinnovationconference.com\/about\/\">Retail Innovation Conference &amp; Expo (RICE)<\/a><br><strong>When:<\/strong> June 13 &#8211; 15, 2023<br><strong>Where: <\/strong>Chicago, IL<br><strong>Who Attends:<\/strong> Leaders in store design, ecommerce, social media marketing and omnichannel strategy.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/outdoorretailer.com\/registersocor11\/?gclid=CjwKCAjwitShBhA6EiwAq3RqAycXJ0m0iYNLBwMZyxtLLYUPtvfYdyRPh40g8tMPVP-OsBkuyzEnQxoCwogQAvD_BwE\">Outdoor Retailer<br><\/a><strong>When:<\/strong> June 19 &#8211; 21, 2023<br><strong>Where:<\/strong> Salt Lake City, Utah<br><strong>Who Attends:<\/strong> Active retailers, manufacturers, brand reps and outdoor distributors. This event is not open to the general public; only authorized buyers and members of the trade are admitted.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.retailspaces.co\/\">Retail Spaces<br><\/a><strong>When:<\/strong> September 17 &#8211; 19, 2023<br><strong>Where: <\/strong>Palm Springs, CA<br><strong>Who Attends:<\/strong> Store design, real estate, development, operations and customer experience strategy leaders for top retail brands. Open to invited guests only; <a href=\"https:\/\/www.retailspaces.co\/live\/\">registration is complimentary<\/a> for qualified executives.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<p dir=\"ltr\">Attending a retail conference is a great way to widen your network, hear from industry thought leaders and gain exposure to the latest tech and marketing trends. You can\u2019t attend them all, so which ones should you go to? And after investing time and money into attending an event, how do you maximize your experience once you\u2019re there?<\/p>\n<p dir=\"ltr\">\u201cKnowing which conference to attend depends on where you currently are in your store design and merchandising strategy,\u201d says Angel Carra, President of Retail at Sparks. \u201cPinpoint what you\u2019re looking for and select a conference that will support your strategy.\u201d Are you looking for new design ideas? Do you need to connect with lighting experts? Are you interested in exploring new fulfillment options? Clarify your intention and pick a show that addresses your needs and interests.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<h4>Do Your Pre-Work<\/h4>\n<p dir=\"ltr\">Once you\u2019ve selected a conference, do a little digging on their website to find out who will be exhibiting, and then familiarize yourself with the brands and the kinds of customers they serve. Depending on the show, you may be able to contact exhibitors ahead of time and schedule meetings with them. You should also let people know that you plan on attending. \u201cPost on social media before an event to let people know that you\u2019ll be there,\u201d advises Kevin Kunde, VP of Strategic Accounts at Sparks Retail. \u201cThat usually gets conversations started and makes it easier to connect once you physically arrive at the event.\u201d<\/p>\n<p dir=\"ltr\"><br><\/p>\n<h4>Plan Your Day<\/h4>\n<p dir=\"ltr\">It\u2019s easy to feel like a deer in headlights at large conferences. Rather than just showing up and walking around, plan your day. Look at the conference\u2019s line-up, pick your top three-five exhibitors and visit these exhibits first. Better yet, set up meetings ahead of time with vendors who can help you meet your business goals. Equally important to the conference\u2019s agenda is your own personal agenda. Which speakers, breakout sessions and organized events align most closely with your objectives? Attending a conference is an investment of your time, energy and money\u2014you may as well get the most you can from it.<\/p>\n<p dir=\"ltr\">This is also a good time to step out of your comfort zone and <a href=\"https:\/\/www.indeed.com\/career-advice\/interviewing\/how-to-give-an-elevator-pitch-examples\">make an effort to connect and network<\/a> with the brands and partners who can help you achieve your goals. Even if you aren\u2019t able to secure a sit-down meeting with a person that you\u2019d like to meet, remember that there are usually plenty of informal opportunities to network. Don\u2019t blow off the retail tour, happy hour or yoga class offered at the event. Sometimes informal get-togethers are some of the best times to meet new people and establish new business relationships.<\/p>\n<p dir=\"ltr\">It may be challenging to get face-time with an industry thought leader, but don\u2019t underestimate the value of talking with your peers. If your company is challenged with hitting sustainability goals, for example, you don\u2019t need to start from scratch. There are other people out there who are undoubtably going through the same thing and may be able to offer concrete advice or point you in a new direction.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<h4>Pro Tip<\/h4>\n<p dir=\"ltr\">Traveling for business can be exhausting. Yes, you\u2019d like to maximize your time and energy while you\u2019re there, but it\u2019s also smart to schedule a little downtime each day so that you have time to digest new information before taking in more.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<h4>Post-Show Follow-up<\/h4>\n<p dir=\"ltr\">After you attend a conference, identify the top three-five contacts that you met and <a href=\"https:\/\/blog.hubspot.com\/sales\/follow-up-email-after-meeting-networking\">follow up with them<\/a> in a timely manner. Even if you don\u2019t have an immediate need or transaction in mind, it\u2019s important to establish a relationship beyond the confines of the event. Also, you\u2019re likely to be brimming with ideas and inspiration after an event. Write your ideas down! Once day-to-day responsibilities start to demand your time and attention again, it\u2019s easy for the ideas and inspirations you gained at the conference to fade from your memory. Add insights to your business plan immediately and write down ideas for long-range goals that you\u2019d like to revisit.<\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an exciting array of retail conferences on the horizon and Sparks is down for it! We plan on attending the conferences listed below and hope to see you there! To connect with Kevin Kunde, VP of Strategic Accounts at Sparks Retail, message him on LinkedIn or via email at kkunde@wearesparks.com. Retail Innovation Conference &amp; [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upcoming Retail Conferences: Maximizing the Attendee Experience - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/upcoming-retail-conferences-maximizing-the-attendee-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcoming Retail Conferences: Maximizing the Attendee Experience - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"There\u2019s an exciting array of retail conferences on the horizon and Sparks is down for it! 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