{"id":1420,"date":"2022-12-20T23:22:00","date_gmt":"2022-12-20T23:22:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/miami-brunch-activations\/"},"modified":"2026-05-18T14:58:26","modified_gmt":"2026-05-18T14:58:26","slug":"miami-brunch-activations","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/miami-brunch-activations\/","title":{"rendered":"Miami Art Week Brunch Activations"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p>Miami Beach\u2019s Art Basel typically brims with exclusive brand activations and events that lean into the gloss and glam of the Magic City, from swanky beach parties to late-night hotel soirees to mansion takeovers. But across this year\u2019s event, Nov. 29\u2013Dec. 4, multiple organizations took a unique approach by swapping evening affairs for curated brunch experiences featuring top-notch fare and elegant design. For a taste of the trend, explore the following five strategies.<\/p>\n\n<h4>Porsche<\/h4>\n<p>Porsche marked the launch of an immersive \u201c<a href=\"https:\/\/porsche.art\/\">Dream Big\u201d installation<\/a> created by CGI and 3D digital artist Chris Labrooy with a preview breakfast event on the outdoor patio of P\u00e9rez Art Museum Miami. Anchoring the brand\u2019s footprint was the artwork itself, a Porsche Carrera 4S being \u201cheld\u201d by a larger-than-life figure in a racing helmet. The installation was designed to encourage viewers to\u2014you guessed it\u2014dream big. And it was part of Porsche\u2019s mission to inspire while also providing a platform for artists to become more accessible to the public. Other elements of the event included breakfast hors d&#8217;oeuvres, coffee, pastries and bespoke cocktails.<\/p>\n\n<h4>American Express<\/h4>\n<p>Amex teamed up with Resy for the <a href=\"https:\/\/theknockturnal.com\/american-express-hosts-the-savor-and-soul-brunch-during-miami-art-basel\/\">SAVOR &amp; SOUL brunch<\/a> at Miami Art Week, hosted at a pop-up event in the Design District. The invite-only cardmember affair built on the brand\u2019s support of underrepresented communities by shining a light on Black chefs, artists and culture. Highlights included a menu curated by James Beard award-winning chef Mashama Bailey; a panel discussion on the \u201cState of Black Art &amp; Creators\u201d featuring Black artists, curators and collectors, and moderated by Phillip Collins (founder of Good Black Art); tunes by DJ Amorphus; and art exhibitions by Adrian Brandon, Sabrena Khadija and Gianni Lee.<\/p>\n<p>This brunch also shined a spotlight on the latest work from artist Phillip K. Smith III, \u201cGarden of Reflections,\u201d which was composed of 17 column-like structures and a variety of reflective surfaces that morphed the space throughout the day depending on the natural light beaming in.<\/p>\n\n<h4>Instagram<\/h4>\n<p>IG hosted a VIP, family-style brunch for Latinx Instagram creators, featuring fare like shrimp cocktail, avocado toast and ample bubbly, as part of a broader, three-day <a href=\"https:\/\/theblup.com\/the-meta-house-takeover-to-host-mixed-reality-experiences\/\">Meta House activation<\/a>. The \u201cDale T\u00fa\u201d experience included a colorful, abstract Dale T\u00fa sculpture and a paleta-infused champagne wall (paletas are frozen Mexican treats similar to popsicles). There was also live artwork from Mayra Mateus to admire and tunes spun by DJ Bonnie Beats &amp; Sebastian Gabriel. Design touches, like artistic silver balls featuring the Instagram logo that floated in an on-site pool, inspired plenty of social sharing among a hard-to-impress audience.<\/p>\n\n<h4>Serpentine Gallery<\/h4>\n<p>Though not technically a brand, London-based Serpentine Gallery\u2019s 11th annual <a href=\"https:\/\/www.culturedmag.com\/article\/2022\/12\/02\/art-basel-miami-parties-events\">Art Basel brunch<\/a> had plenty of experiential inspiration to draw from. Tucked away from the hustle and bustle of the larger event, the brunch swapped blaring djs for low key vibes and a moment of reprieve at boutique hotel Casa Tua\u2019s beach pavilion. Naturally, the champagne flowed throughout, as artists and art aficionados munched on pastries and explored artwork across the footprint, in addition to hearing from director Hans Ulrich Obrist, who gave a speech thanking veteran designer and architect Gaetano Pesce.<\/p>\n\n<h4>BONUS: Tiffany &amp; Co.<\/h4>\n<p>Yes, you can finally get breakfast at Tiffany\u2019s. The pop-up <a href=\"https:\/\/secretmiami.com\/tiffany-co-pop-up-cafe-miami\/\">Tiffany &amp; Co. caf\u00e9<\/a> wasn\u2019t specifically built for Miami Art week, but used the event as a launchpad for the holiday experience among Art Week\u2019s affluent attendees. Breakfast and light lunch are served (no reservation required) at the Instagrammable spot, which is, of course, covered in Tiffany\u2019s signature blue color, along with neon accents. Beyond snagging coffee and tea in branded cups, and light fare, visitors can peruse a curated assortment of the brand\u2019s gold and diamond jewelry from popular collections showcased in elegant display cases in front of a wall bearing the Andy Warhol quote, \u201cMore than anything people just want stars.\u201d<\/p>\n\n<p>There\u2019s nothing quite like making waves at a high-profile tentpole like Miami Art Week by turning the standard event format on its head. Creating intimate, relaxed brunch experiences during the day is a far cry from the over-the-top nighttime affairs brands typically activate during Art Week. And attendees, it seems, ate the unexpected strategy up.<\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Miami Beach\u2019s Art Basel typically brims with exclusive brand activations and events that lean into the gloss and glam of the Magic City, from swanky beach parties to late-night hotel soirees to mansion takeovers. But across this year\u2019s event, Nov. 29\u2013Dec. 4, multiple organizations took a unique approach by swapping evening affairs for curated brunch [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miami Art Week Brunch Activations - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/miami-brunch-activations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miami Art Week Brunch Activations - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Miami Beach\u2019s Art Basel typically brims with exclusive brand activations and events that lean into the gloss and glam of the Magic City, from swanky beach parties to late-night hotel soirees to mansion takeovers. 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