{"id":1421,"date":"2022-12-20T22:52:00","date_gmt":"2022-12-20T22:52:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2022-cm-pro-awards\/"},"modified":"2026-05-18T14:58:36","modified_gmt":"2026-05-18T14:58:36","slug":"2022-cm-pro-awards","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2022-cm-pro-awards\/","title":{"rendered":"Sparks Wins Three 2022 Chief Marketer PRO Awards"},"content":{"rendered":"\n<div class=\"l-block-editor\"><!--[--><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p dir=\"ltr\">Sparks was recently awarded three <a href=\"https:\/\/chiefmarketer.com\/event\/2022-pro-awards\/?oly_enc_id=4913D6503989B4Y\" target=\"_blank\" rel=\"noreferrer noopener\">2022 PRO Awards<\/a> from Chief Marketer for 2021 projects recognized for their excellence in three separate categories. IHS Markit\u2019s CERAWeek took home a Silver Award for \u201cBest Virtual Event or Experience,\u201d Aristocrat Technologies was a Bronze Winner in the \u201cBest B2B Campaign\u201d category and T-Mobile x Reese\u2019s 5G Halloween Experience won a Bronze Award in the \u201cBest Holiday or Seasonal-Themed Campaign\u201d category.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<p dir=\"ltr\">The custom virtual platform that Sparks designed and developed for CERAWeek 2021 successfully connected their global community of 20,000+ industry leaders and delegates for the first time since 2019. Using three studios, and recording simultaneously at times, we produced 107 sessions (14 of which were live) and managed 275 speakers, including Bill Gates, John Kerry and the Prime Minister of India.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<p dir=\"ltr\">At the Global Gaming Expo (G2E), we brought Aristocrat Gaming\u2019s brand message, \u201cThe Power of Play,\u201d to life with a 14,000 sq. ft. experience reminiscent of an amusement park\u2019s fun house. A dazzling, cylindrical entry tunnel, inspired by a carnival\u2019s hall of mirrors, showcased the company\u2019s new gaming machines and prompted many Instagram moments. Dramatic lighting highlighted the attendee journey, and a low wall around the perimeter of the exhibit established an air of exclusivity and corralled invited guests.<\/p>\n<p dir=\"ltr\"><br><\/p>\n<p dir=\"ltr\">The <a href=\"https:\/\/www.wearesparks.com\/our-work\/t-mobile-reeses-apartment-5g\/\">T-Mobile x Reese\u2019s Halloween<\/a> campaign used America\u2019s most popular Halloween candy to illustrate the speed and value of T-Mobile\u2019s 5G network. For the main activation, we transformed the exterior of a brownstone home in NYC into an \u201cApartment 5G.\u201d When trick-or-treaters pressed the large, 3D-printed Reese\u2019s Peanut Butter Cup doorbell, TONS of candy shot into their bags at top speed, mimicking the speed and power of T-Mobile\u2019s 5G capabilities. The campaign included other fun and delicious promotions, as well as scaled versions of the activation in select retail stores around the country.<\/p><\/div><\/section><section class=\"c-media-block block-padding-x\"><div data-aos=\"fade-up\"><span><\/span><\/div><\/section><section class=\"c-copy-block\"><div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\"><p>For 30 years, Chief Marketer\u2019s PRO Awards have recognized the year\u2019s best marketing campaigns from entries around the globe. From buzzworthy activations and creative promotions to experiential exhibits, social media campaigns and more, entries in a variety of categories are evaluated on multiple criteria. A jury of leading brand-side marketers judges anonymous submissions, selecting the best of the best to receive a PRO Award.<\/p><\/div><\/section><!--]--><\/div><!----> <!----><!----><!---->\n","protected":false},"excerpt":{"rendered":"<p>Sparks was recently awarded three 2022 PRO Awards from Chief Marketer for 2021 projects recognized for their excellence in three separate categories. IHS Markit\u2019s CERAWeek took home a Silver Award for \u201cBest Virtual Event or Experience,\u201d Aristocrat Technologies was a Bronze Winner in the \u201cBest B2B Campaign\u201d category and T-Mobile x Reese\u2019s 5G Halloween Experience [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":2418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Wins Three 2022 Chief Marketer PRO Awards - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/2022-cm-pro-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Wins Three 2022 Chief Marketer PRO Awards - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Sparks was recently awarded three 2022 PRO Awards from Chief Marketer for 2021 projects recognized for their excellence in three separate categories. 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