{"id":1441,"date":"2022-08-03T12:31:00","date_gmt":"2022-08-03T12:31:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/opportunities-for-brands-in-the-metaverse\/"},"modified":"2026-05-26T15:38:38","modified_gmt":"2026-05-26T15:38:38","slug":"opportunities-for-brands-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/opportunities-for-brands-in-the-metaverse\/","title":{"rendered":"Opportunities for Brands in the Metaverse"},"content":{"rendered":"
<\/p>\n
\n
\n

The metaverse has swiftly slipped into the zeitgeist and brands in many different industries are eager to get in the game. For marketers, it\u2019s akin to the wild, wild west of digital engagement, so jumping on the bandwagon without a defined approach won\u2019t make much of an impact. Like any shiny object or new trend, using technology for technology\u2019s sake isn\u2019t effective. But several brands have made strategic inroads to the metaverse by creating virtual experiences that provide value to their target audiences. If you\u2019re looking to do the same, consider the following before making your move.<\/p>\n

<\/h4>\n

Build communities based on shared values<\/h4>\n

In its 2022 \u201cOpportunities in the Metaverse<\/a>\u201d report, JPMorgan\u2019s blockchain arm, Onyx, revealed that the metaverse\u2019s market opportunity is estimated at more than $1 trillion in annual revenues in the coming years. To get a piece of that pie, brands will need to understand why users are interacting in the metaverse in the first place, then find a way to add value to their experience. As a starting point, consider this key insight from Onyx: people are seeking immersive ways to socialize and express themselves in the metaverse within a community founded on shared values. Brands that help authentically create those communities will be one step ahead of the competition.<\/p>\n

<\/h4>\n

Real-world integrations resonate<\/h4>\n

Brands are discovering that consumers are willing to spend when it comes to virtual products<\/a>. Take a look at NFT wearables\u2014digital clothing for avatars. Wearables from brands like Adidas, Nike and Under Armour can take the form of collectible virtual sneakers that can be worn gaming or in the metaverse. In some cases, these NFTs can also give the owner the right to a future delivery of the actual physical shoes!<\/p>\n

If you\u2019re going to dress up your avatar in virtual kicks, why not also give it a youthful glow? Consider beauty legend Est\u00e9e Lauder, who recently entered Decentraland and was the exclusive beauty brand to partner with Metaverse Fashion Week in March. Users were invited to step inside the widely recognized \u201clittle brown bottle\u201d of the company\u2019s Advanced Night Repair to unlock a unique NFT wearable that gave their avatars a bright, radiant glow. Est\u00e9e Lauder<\/a> looks at this engaging experience as a creative way to bring its brand to a new generation in a groundbreaking way, driving consumer engagement and loyalty.<\/p>\n

Beauty and fashion were not the only verticals to take advantage of Metaverse Fashion Week\u2019s style-conscious avatar foot traffic. Acura timed the debut of its showroom<\/a> on Decentraland to coincide with Fashion Week in the hub\u2019s fashion district. Decentraland users could explore Acura\u2019s new 2023 Integra and, in keeping with the week\u2019s theme, acquire branded wearables that allow consumers to show their support for the company.<\/p>\n

In a multi-tiered strategy, Acura is sending a limited-edition NFT<\/a> to the first 500 customers who reserve a 2023 Integra<\/a>. That NFT will get upgraded into a unique design by 3D artist Andreas Wannerstedt once the car is delivered, and NFT owners can display their designs in a virtual gallery.<\/p>\n

<\/h4>\n

Meet consumers where they are
<\/h4>\n

The metaverse may still be in its youth, but the marketing opportunities it presents are vast. Start by determining if it even makes sense for your brand to play in that space. It\u2019s not about being \u201cthe cool kid\u201d\u2014it\u2019s about understanding your audience and how their engagement is relevant to your brand. Remember the business adage, \u201cmeet consumers where they are.\u201d For a growing number of people, that place is the metaverse.<\/p>\n<\/div>\n<\/section>\n

<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The metaverse has swiftly slipped into the zeitgeist and brands in many different industries are eager to get in the game. For marketers, it\u2019s akin to the wild, wild west of digital engagement, so jumping on the bandwagon without a defined approach won\u2019t make much of an impact. Like any shiny object or new trend, […]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1441","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"\nOpportunities for Brands in the Metaverse - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunities for Brands in the Metaverse - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"The metaverse has swiftly slipped into the zeitgeist and brands in many different industries are eager to get in the game. For marketers, it\u2019s akin to the wild, wild west of digital engagement, so jumping on the bandwagon without a defined approach won\u2019t make much of an impact. Like any shiny object or new trend, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T12:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T15:38:38+00:00\" \/>\n<meta name=\"author\" content=\"Sparks Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sparks Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/\"},\"author\":{\"name\":\"Sparks Marketing\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\"},\"headline\":\"Opportunities for Brands in the Metaverse\",\"datePublished\":\"2022-08-03T12:31:00+00:00\",\"dateModified\":\"2026-05-26T15:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/\"},\"wordCount\":602,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/\",\"name\":\"Opportunities for Brands in the Metaverse - Sparks | Your Global Brand Experience Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\"},\"datePublished\":\"2022-08-03T12:31:00+00:00\",\"dateModified\":\"2026-05-26T15:38:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/opportunities-for-brands-in-the-metaverse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Opportunities for Brands in the Metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"width\":188,\"height\":68,\"caption\":\"Sparks | Your Global Brand Experience Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\",\"name\":\"Sparks Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"caption\":\"Sparks Marketing\"},\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/author\\\/sparksmarketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Opportunities for Brands in the Metaverse - Sparks | Your Global Brand Experience Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/","og_locale":"en_US","og_type":"article","og_title":"Opportunities for Brands in the Metaverse - Sparks | Your Global Brand Experience Agency","og_description":"The metaverse has swiftly slipped into the zeitgeist and brands in many different industries are eager to get in the game. For marketers, it\u2019s akin to the wild, wild west of digital engagement, so jumping on the bandwagon without a defined approach won\u2019t make much of an impact. Like any shiny object or new trend, […]","og_url":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/","og_site_name":"Sparks | Your Global Brand Experience Agency","article_published_time":"2022-08-03T12:31:00+00:00","article_modified_time":"2026-05-26T15:38:38+00:00","author":"Sparks Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sparks Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/#article","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/"},"author":{"name":"Sparks Marketing","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f"},"headline":"Opportunities for Brands in the Metaverse","datePublished":"2022-08-03T12:31:00+00:00","dateModified":"2026-05-26T15:38:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/"},"wordCount":602,"commentCount":0,"publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"articleSection":["Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/","name":"Opportunities for Brands in the Metaverse - Sparks | Your Global Brand Experience Agency","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website"},"datePublished":"2022-08-03T12:31:00+00:00","dateModified":"2026-05-26T15:38:38+00:00","breadcrumb":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefreemancompany.com\/sparks\/opportunities-for-brands-in-the-metaverse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefreemancompany.com\/sparks\/"},{"@type":"ListItem","position":2,"name":"Opportunities for Brands in the Metaverse"}]},{"@type":"WebSite","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website","url":"https:\/\/www.thefreemancompany.com\/sparks\/","name":"Sparks | Your Global Brand Experience Agency","description":"","publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefreemancompany.com\/sparks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization","name":"Sparks | Your Global Brand Experience Agency","url":"https:\/\/www.thefreemancompany.com\/sparks\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","width":188,"height":68,"caption":"Sparks | Your Global Brand Experience Agency"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f","name":"Sparks Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","caption":"Sparks Marketing"},"url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/comments?post=1441"}],"version-history":[{"count":2,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1441\/revisions"}],"predecessor-version":[{"id":2564,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1441\/revisions\/2564"}],"wp:attachment":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media?parent=1441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/categories?post=1441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/tags?post=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}