{"id":1445,"date":"2022-06-28T14:11:00","date_gmt":"2022-06-28T14:11:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/lego-wu-cru-team-challenge\/"},"modified":"2026-05-26T15:38:51","modified_gmt":"2026-05-26T15:38:51","slug":"lego-wu-cru-team-challenge","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/lego-wu-cru-team-challenge\/","title":{"rendered":"LEGO Wu-Cru Team Challenge"},"content":{"rendered":"
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The background:<\/p>\n

Activating a physical experience surrounding its wildly successful NINJAGO franchise, LEGO<\/a> gives kids across the U.S. the chance to compete in The Quest2Ninjago Wu-Cru Team Challenge, an \u201cAmerican Ninja Warrior\u201d inspired, mobile interactive challenge course. The program travels to seven markets to reward fans and help build momentum for \u201cThe LEGO NINJAGO Movie\u201d (NINJAGO is also a Cartoon Network series) and wraps with a finale event at LEGOLAND\u00ae California Resort.<\/p>\n

The design and experience:<\/p>\n

Designed for LEGO\u2019s target NINJAGO audience of 7 to 12-year-old boys and girls, the obstacle course activates in partner Toys \u201cR\u201d Us retail store parking lots. The partnership between LEGO and the retailer helps drive buzz and registration, on top of driving incremental traffic to the stores during a traditionally quiet period. The basketball-court-sized course features four separate challenge areas, each identifying with a particular ninja character in the franchise. Fans form teams that compete and tackle mental and physical challenges, like the Element Tumbler Puzzle, a rotating cylinder with a ninja pattern to decipher, Kai\u2019s Laser Maze, a tunnel of woven bungee-like cords, and Madness Mountain, a challenge that involves spiking balls to knock down enemy forces.<\/p>\n

The Lego Quest2Ninjago Wu-Cru Challenge seven winning teams, one from each city, are flown, all expenses paid, to LEGOLAND\u00ae California Resort<\/a> for the final competition which includes challenges staged throughout the park and ending at NINJAGO World.<\/p>\n

The winner of the finale receives a LEGO Quest2NINJAGO prize pack. The full roster of cities includes Austin, Charlotte, Boston, Chicago, St. Louis, Minneapolis and Seattle.<\/p>\n

The NINJAGO<\/a> universe celebrates the power of teamwork and problem-solving. With this team challenge, the NINJAGO property is brought to life, and healthy teamwork and competition are encouraged. Remember, a ninja alone is powerful, but a ninja team is unstoppable!<\/p>\n