{"id":1465,"date":"2022-05-02T12:00:00","date_gmt":"2022-05-02T12:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-ex-awards-ems\/"},"modified":"2026-05-26T15:40:02","modified_gmt":"2026-05-26T15:40:02","slug":"sparks-ex-awards-ems","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-ex-awards-ems\/","title":{"rendered":"Sparks Wins Two Ex Awards at EMS 2022"},"content":{"rendered":"

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Sparks is thrilled to bring home two Ex Awards<\/a> from the annual Experiential Marketing Summit<\/a>, which took place April 27-29 in Las Vegas. The company\u2019s Salesforce exhibit at AWS re:Invent won \u201cBest Trade Show Environment,\u201d while a creative Halloween activation with T-Mobile and Reese\u2019s earned a Gold Award for \u201cBest PR Stunt.\u201d The Ex Awards<\/a>, currently celebrating its 20th year, recognizes the best event and experiential marketing campaigns in the world.<\/p>\n

Salesforce at AWS re:Invent<\/h3>\n

Salesforce\u2019s immersive, inviting and COVID-safe experience at AWS re:Invent highlighted its collaboration with AWS and showcased the innovative solutions they\u2019ve developed together. Using Salesforce\u2019s signature \u201cTrailhead\u201d campaign as the design influence, Sparks created an interactive experience on the showroom floor that evoked a sense of excitement, adventure and possibility.<\/p>\n

The 3,500 sq. ft. indoor exhibit space was transformed into a \u201cDemo Forest\u201d filled with lush greenery, rock formations and a stunning LED backdrop wall that depicted a sun-speckled, wooded area. Attendees had the opportunity to choose their own journey through the space and engage with eight interactive product stations.<\/p>\n

After-hours, at the Salesforce Night Owls party, the brand entertained 450 attendees at the hottest new venue in Vegas, Ayu Day Club. The event featured A-list talent and was held outdoors to follow COVID protocols during that time.<\/p>\n

\u201cCongratulations to Salesforce and the AWS team\u2014our partners that help make the magic happen,\u201d says VP of Strategic Accounts Martha Yaquian, \u201cWe are elevating visual storytelling, innovation and creativity by helping unleash the power of the connected clouds! What\u2019s not to love?\u201d<\/p>\n

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T-Mobile x Reese\u2019s Apartment 5G Activation<\/h3>\n

T-Mobile and Reese\u2019s joined forces to create unforgettable trick-or-treating destinations this past Halloween. Transforming a New York City brownstone and three T-Mobile stores into \u201cApartment 5G,\u201d this monster mashup delivered 10 times the candy and illustrated the power of 5G in a delicious and entertaining way.<\/p>\n

When trick-or-treaters approached the door and pressed the large 3D-printed Reese\u2019s Peanut Butter Cup doorbell, TONS of candy shot into their bags at top speed\u2014a speed that mimics T-Mobile\u2019s 5G capabilities.<\/p>\n

Additionally, 5,000 limited-edition \u201cTake 5G\u201d bars were distributed\u2014a rebrand of Reese\u2019s \u201cTake 5\u201d candy bar that was launched as the \u201cOfficial Candy Bar of 5G.\u201d And, a \u201cGolden Ticket\u201d component extended to social media, where five lucky winners received more buzzworthy prizes.<\/p>\n

\u201cWe\u2019re very excited to receive this recognition,\u201d says Executive Creative Director Kambiz Ahmadi. \u201cIt\u2019s an absolute pleasure to have the opportunity to work with iconic brands like T-Mobile and Reese’s. And, to be involved in a project that brings smiles to the faces of so many children makes this that much more memorable for us.\u201d<\/p>\n