{"id":1472,"date":"2022-04-29T21:01:00","date_gmt":"2022-04-29T21:01:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/three-experience-design-trends-to-energize-your-2022-events\/"},"modified":"2026-05-26T15:40:23","modified_gmt":"2026-05-26T15:40:23","slug":"three-experience-design-trends-to-energize-your-2022-events","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/three-experience-design-trends-to-energize-your-2022-events\/","title":{"rendered":"Three Experience Design Trends to Energize Your 2022 Events"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>Whether it\u2019s a large-scale exhibit or an intimate pop-up, creating a memorable and resonant experience requires a thoughtful design approach that will not only set the tone but also tie into your overall program strategy. According to the experts, design trends this year seem to revolve around the concept of creating welcoming, comfortable spaces filled with neutral tones and warm decor. The idea is to provide attendees with a sense of ease as they make their way back into attending events and trade shows in-person. <\/p>\n<p>Read on for a deeper dive into three experience design trends to keep an eye on this year.<\/p>\n<p><\/p>\n<h4>Creating a Space That Feels Like Home<\/h4>\n<p>How do you jump back into attending live experiences when your home has been<em> the<\/em> place you\u2019ve spent nearly all of your time on both a personal and professional level? For the last two years, our homes have been where we\u2019ve gotten the majority of our work done, interacted with colleagues and virtually attended a range of events.<\/p>\n<p>Live programs have re-emerged this year however, and people are slowly settling into routines that somewhat resemble those from a pre-pandemic world. One design technique to consider that can help to lessen the anxiety of returning to live trade shows and events is to evoke a sense of comfort with cozy furniture and decor elements. From a design perspective, if a piece of decor makes you feel a deeper sense of serenity, it will likely have the same effect on your event attendees.<\/p>\n<p>&#8220;Incorporating a relaxing, home-like environment at your next event makes your employees who work from home feel more comfortable,\u201d <a href=\"https:\/\/blog.cort.com\/event-planning\/ways-to-bring-elements-of-home-for-your-next-event\/\">notes<\/a> an article published by CORT. According to the article, this could mean everything from choosing softer lighting and comfy furniture to offering pleasant areas to charge devices. The idea, they point out, is that providing aesthetically pleasing and comfortable places for attendees to engage with each other, relax between sessions or just power up their phones and laptops can go a long way toward enhancing their return to live programs.<\/p>\n<p><\/p>\n<h4>It\u2019s All About the Shape<\/h4>\n<p>When it comes to this year\u2019s roundup of experience design trends, a new, <a href=\"https:\/\/business.pinterest.com\/pinterest-predicts\/2022\/curve-appeal\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprehensive report by Pinterest<\/a> is all about one word: \u201ccurved.\u201d The report presents a compilation of some of the most-searched keywords among people spanning three generations (from Millennials to Boomers), and some of the top searches include \u201c<a href=\"https:\/\/www.pinterest.com\/search\/pins\/?q=Curved%20bar%20design&amp;utm_source=PBS_Predicts2022_CurveAppeal&amp;utm_campaign=PinterestPredicts2022_US_SearchTerms-Curved-bar-design&amp;utm_medium=PBS&amp;utm_pai=Advertiser\" target=\"_blank\" rel=\"noreferrer noopener\">curved bar design<\/a>\u201d and \u201c<a href=\"https:\/\/www.pinterest.com\/search\/pins\/?q=Curved%20walls%20interior&amp;utm_source=PBS_Predicts2022_CurveAppeal&amp;utm_campaign=PinterestPredicts2022_US_SearchTerms-Curved-walls-interior&amp;utm_medium=PBS&amp;utm_pai=Advertiser\" target=\"_blank\" rel=\"noreferrer noopener\">curved walls interior<\/a>.\u201d So what makes this shape so particularly appealing? German interior design influencer, Luisa Ergh\u00f6tz, quoted within the Pinterest report, <a href=\"https:\/\/business.pinterest.com\/pinterest-predicts\/2022\/curve-appeal\/\" target=\"_blank\" rel=\"noreferrer noopener\">says<\/a> \u201ccurves add instant personality.\u201d<\/p>\n<p>In addition to offering design trends, this report is important for another reason: The information is sourced directly from people who could be potential event attendees. Regardless of an event\u2019s format, it\u2019s key to be tuned into what your audience is looking for to provide them with an experience that resonates with their wants and needs. Whether it\u2019s design preferences or session content, these kinds of reports can have a significant impact on your event strategy and let attendees know that you\u2019re listening to them.<\/p>\n<p><\/p>\n<h4>A Deeper Focus on Greenery<\/h4>\n<p>A rising trend within the events industry is incorporating a wellness strategy, which includes weaving in greenery and\/or natural elements to promote a more peaceful and serene environment. When it comes to exhibit design, the idea of bringing the outside in is one that event organizers may want to consider.<\/p>\n<p>In a recent <a href=\"https:\/\/www.vogue.com\/article\/biophilic-design-nature-based-interiors-wellness-trend\" target=\"_blank\" rel=\"noreferrer noopener\">Vogue article on biophilic design<\/a>, Lilah Ramzi explains why bringing elements of nature into an event space can have such a positive impact on audiences. From the walls to the floor and everything in-between, going with decor that showcases nature and\/or includes natural elements like wood, succulent plants, moss and more can help bring calm and peaceful vibes to an exhibit or experience.<\/p>\n<p>As live programs continue to re-emerge and audiences make their way back to in-person events, it\u2019s important to think about the look and feel of the environment you\u2019re asking them to enter. These design trends may offer a helpful starting point as you plan your next event or experience and create an environment that makes attendees feel right at home!<\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s a large-scale exhibit or an intimate pop-up, creating a memorable and resonant experience requires a thoughtful design approach that will not only set the tone but also tie into your overall program strategy. According to the experts, design trends this year seem to revolve around the concept of creating welcoming, comfortable spaces filled [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1472","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three Experience Design Trends to Energize Your 2022 Events - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/three-experience-design-trends-to-energize-your-2022-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Experience Design Trends to Energize Your 2022 Events - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Whether it\u2019s a large-scale exhibit or an intimate pop-up, creating a memorable and resonant experience requires a thoughtful design approach that will not only set the tone but also tie into your overall program strategy. 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