{"id":1521,"date":"2021-06-22T16:00:00","date_gmt":"2021-06-22T16:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/confessions-of-a-creative-director\/"},"modified":"2026-05-26T15:43:19","modified_gmt":"2026-05-26T15:43:19","slug":"confessions-of-a-creative-director","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/confessions-of-a-creative-director\/","title":{"rendered":"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast"},"content":{"rendered":"

<\/p>\n

\n
\n

Marc Herron, Senior Vice President, Strategy, at Sparks, recently joined Jaime Cabrera, host of the podcast, Confessions of a Creative Director<\/em>, as a guest<\/a>, engaging in a candid hour-long conversation that saw Herron share a range of meaningful insights and stories, both from a professional and at times, highly personal, perspective. <\/p>\n

When listeners tune in, they\u2019ll have the opportunity to hear Herron openly discuss such topics as his career path, how he approaches and defines creative strategy, insights on navigating today\u2019s experiential industry landscape, where he draws inspiration, the power of critical thinking and believing in yourself, and much more. Plus, a surprise musical moment at the end of the episode provides a fun opportunity to hear an original piece of music by Herron. <\/p>\n

\u201cData only means so much, and so I feel that a really good strategy is something that sometimes comes before creative,\u201d says Herron on his approach to strategy. \u201cSometimes it\u2019s backending strategy into whatever the creative becomes. And sometimes it\u2019s in parallel . . . Ultimately, my feeling is that the way that I lead Strategy is by being kind of in this kind of adaptable conduit between whatever the idea and information is, and making that story sing.\u201d<\/p>\n

And in a nod to the podcast\u2019s title, Herron does indeed share a \u201cconfession.\u201d What is it? Listeners will have to tune in to find out. <\/p>\n

Audiences can tune into Herron\u2019s episode now, and it\u2019s currently available to listen to in full on a range of platforms \u2014 click here for more information<\/a> and how to listen, and to learn more about Confessions of a Creative Director<\/p>\n

<\/em><\/p>\n

\n

Get even more insights from Marc Herron on the future of experiential marketing and the trends and updates paving the event and trade show industry\u2019s way forward. Catch him on the recent episode of TrendChats<\/em> and download the latest issue of The Trend<\/em> for his perspective on such important topics as planning hybrid experiences and selecting the right event format, portfolio planning, event content, and more.<\/p>\n

\n


About Sparks.
<\/strong>
Sparks is a live + digital brand experience agency. We specialize in creating connection\u2013-real human connection\u2013-onsite, online or anywhere. Through a mix of sound strategy, breakthrough creative and flawless execution, we create memorable trade show exhibits, live and virtual events, brand activations, retail environments and other immersive experiences that deepen relationships, inspire action, and build trust–and we do it all over the world. Learn more at wearesparks.com<\/p>\n

<\/a><\/p>\n<\/div>\n<\/section>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Marc Herron, Senior Vice President, Strategy, at Sparks, recently joined Jaime Cabrera, host of the podcast, Confessions of a Creative Director, as a guest, engaging in a candid hour-long conversation that saw Herron share a range of meaningful insights and stories, both from a professional and at times, highly personal, perspective. When listeners tune in, […]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1521","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nMarc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Marc Herron, Senior Vice President, Strategy, at Sparks, recently joined Jaime Cabrera, host of the podcast, Confessions of a Creative Director, as a guest, engaging in a candid hour-long conversation that saw Herron share a range of meaningful insights and stories, both from a professional and at times, highly personal, perspective. When listeners tune in, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-22T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T15:43:19+00:00\" \/>\n<meta name=\"author\" content=\"Sparks Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sparks Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/\"},\"author\":{\"name\":\"Sparks Marketing\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\"},\"headline\":\"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast\",\"datePublished\":\"2021-06-22T16:00:00+00:00\",\"dateModified\":\"2026-05-26T15:43:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/\"},\"wordCount\":421,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/\",\"name\":\"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast - Sparks | Your Global Brand Experience Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\"},\"datePublished\":\"2021-06-22T16:00:00+00:00\",\"dateModified\":\"2026-05-26T15:43:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/confessions-of-a-creative-director\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"width\":188,\"height\":68,\"caption\":\"Sparks | Your Global Brand Experience Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\",\"name\":\"Sparks Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"caption\":\"Sparks Marketing\"},\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/author\\\/sparksmarketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast - Sparks | Your Global Brand Experience Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/","og_locale":"en_US","og_type":"article","og_title":"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast - Sparks | Your Global Brand Experience Agency","og_description":"Marc Herron, Senior Vice President, Strategy, at Sparks, recently joined Jaime Cabrera, host of the podcast, Confessions of a Creative Director, as a guest, engaging in a candid hour-long conversation that saw Herron share a range of meaningful insights and stories, both from a professional and at times, highly personal, perspective. When listeners tune in, […]","og_url":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/","og_site_name":"Sparks | Your Global Brand Experience Agency","article_published_time":"2021-06-22T16:00:00+00:00","article_modified_time":"2026-05-26T15:43:19+00:00","author":"Sparks Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sparks Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/#article","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/"},"author":{"name":"Sparks Marketing","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f"},"headline":"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast","datePublished":"2021-06-22T16:00:00+00:00","dateModified":"2026-05-26T15:43:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/"},"wordCount":421,"commentCount":0,"publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/","name":"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast - Sparks | Your Global Brand Experience Agency","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website"},"datePublished":"2021-06-22T16:00:00+00:00","dateModified":"2026-05-26T15:43:19+00:00","breadcrumb":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefreemancompany.com\/sparks\/confessions-of-a-creative-director\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefreemancompany.com\/sparks\/"},{"@type":"ListItem","position":2,"name":"Marc Herron Appears on \u2018Confessions of a Creative Director\u2019 Podcast"}]},{"@type":"WebSite","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website","url":"https:\/\/www.thefreemancompany.com\/sparks\/","name":"Sparks | Your Global Brand Experience Agency","description":"","publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefreemancompany.com\/sparks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization","name":"Sparks | Your Global Brand Experience Agency","url":"https:\/\/www.thefreemancompany.com\/sparks\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","width":188,"height":68,"caption":"Sparks | Your Global Brand Experience Agency"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f","name":"Sparks Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","caption":"Sparks Marketing"},"url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/comments?post=1521"}],"version-history":[{"count":2,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1521\/revisions"}],"predecessor-version":[{"id":2646,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1521\/revisions\/2646"}],"wp:attachment":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media?parent=1521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/categories?post=1521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/tags?post=1521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}