{"id":1528,"date":"2021-03-24T17:00:00","date_gmt":"2021-03-24T17:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/experiential-industry-resources-and-tools\/"},"modified":"2026-05-26T15:43:39","modified_gmt":"2026-05-26T15:43:39","slug":"experiential-industry-resources-and-tools","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/experiential-industry-resources-and-tools\/","title":{"rendered":"Sparks Announces the Launch of New Experiential Resource Hub: Trend Central"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>Sparks announces the launch of <a href=\"https:\/\/www.wearesparks.com\/the-trend\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Trend Central<\/em><\/strong><\/a>, a hub containing experiential industry resources and tools. Housing the most up-to-date information, insights and happenings impacting events and trade shows, <em>Trend Central <\/em>provides experiential industry professionals with tools and information they need to successfully move forward into the future of experiential marketing. <\/p>\n<p>Included in <em>Trend Central<\/em>, are two new downloadable resources, <a href=\"https:\/\/wearesparks.com\/the-trend-issue-01\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>The Trend<\/em><\/strong><\/a> and <a href=\"https:\/\/wearesparks.com\/the-pulse-survey-issue-01\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>The PULSE Survey Report<\/em><\/strong><\/a>, as well as a breakdown of the latest news and updates on several important topics impacting the event and trade show industry. <\/p>\n<p><strong><br \/>The Trend <\/strong><\/p>\n<p>Within <a href=\"https:\/\/wearesparks.com\/the-trend-issue-01\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Trend<\/em><\/a>, we take a close look at what we\u2019ve learned in the last year, and how it\u2019s collectively informing the industry\u2019s overall road ahead. Readers will gain access to such information as upcoming events, what to consider when planning 2021 programs, and so much more. The ultimate goal is ensuring event and trade show professionals are fully equipped for what\u2019s to come. <\/p>\n<p><strong><br \/>The PULSE Survey Report <\/strong><\/p>\n<p><a href=\"https:\/\/wearesparks.com\/the-pulse-survey-issue-01\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The PULSE Survey Report<\/em><\/a>, a survey conducted by our research partner, <a href=\"https:\/\/www.northstarmeetingsgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Northstar Meetings Group<\/a>, captures and shares the latest sentiments from event professionals on the current status of meetings, conferences, and events in the wake of COVID-19. Containing data insights on a range of topics, including live events, virtual and hybrid formats, health and safety, and more, the goal is providing a clear picture of the experiential industry today.<\/p>\n<hr>\n<p>We\u2019ve seen our industry continue to innovate, forge new pathways to connection, and deliver meaningful brand experiences. And now, we\u2019re providing industry professionals with a set of experiential industry resources and tools on Trend Central to help them continue into a new era.<\/p>\n<p><strong><br \/>About Sparks.<br \/><\/strong><br \/>Sparks is a live + digital brand experience agency. We specialize in creating connection\u2013-real human connection\u2013-onsite, online or anywhere. Through a mix of sound strategy, breakthrough creative and flawless execution, we create memorable trade show exhibits, live and virtual events, brand activations, retail environments and other immersive experiences that deepen relationships, inspire action, and build trust&#8211;and we do it all over the world. Learn more at <a href=\"https:\/\/www.wearesparks.com\" target=\"_blank\" rel=\"noreferrer noopener\">wearesparks.com<\/p>\n<p><\/a><\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sparks announces the launch of Trend Central, a hub containing experiential industry resources and tools. Housing the most up-to-date information, insights and happenings impacting events and trade shows, Trend Central provides experiential industry professionals with tools and information they need to successfully move forward into the future of experiential marketing. Included in Trend Central, are [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1528","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks Announces the Launch of New Experiential Resource Hub: Trend Central - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/experiential-industry-resources-and-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Announces the Launch of New Experiential Resource Hub: Trend Central - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Sparks announces the launch of Trend Central, a hub containing experiential industry resources and tools. 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