{"id":1538,"date":"2021-01-21T18:00:00","date_gmt":"2021-01-21T18:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/google-ces-experiences\/"},"modified":"2026-05-26T15:44:12","modified_gmt":"2026-05-26T15:44:12","slug":"google-ces-experiences","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/google-ces-experiences\/","title":{"rendered":"CNET Shares Highlights From Previous Google CES Experiences"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>In a typical year, thousands of people from all over the world flock to the biggest technology event there is &#8211; the Consumer Electronics Show (CES). The renowned show is usually filled with exciting activations and exhibits from huge brands who display their latest technological innovations in fun and interactive ways. This year however, is obviously much different as we continue to feel the effects of the global pandemic. <\/p>\n<p>The 2021 show\u2019s virtual format brings with it several changes, including the absence of Google\u2019s usual setup in the parking lot across from the Las Vegas Convention Center. Year after year, Google\u2019s award-winning activations make headlines and their beautiful, engaging designs put them on the \u201cmust-attend\u201d list for attendees every year. <\/p>\n<p>And while fans may not have the chance to encounter a Google CES experience this year, they can enjoy a look at some of the brand\u2019s most memorable CES moments from year\u2019s past. CNET, a leading tech, culture, and science publication, shares highlights from several Google CES experiences, noting how each highlights the Google Assistant (and additional technological advancements from the brand) in unconventional, fresh ways. <\/p>\n<p>Check out an excerpt from the article below on fan-favorite moment, 2019\u2019s The Ride:<\/p>\n<p>\u201cThis was a favorite moment of Google&#8217;s venture into CES . . . The PA system welcomed riders by noting that the gimmick was \u2018part ride, part marketing stunt, let&#8217;s be honest with ourselves.\u2019 But the fun ride had a serious point to make about Google Assistant&#8217;s interpreter mode, which was announced as the show opened. This was also the year Google really made its presence known, plastering \u2018Hey Google\u2019 &#8212; one of the trigger phrases for Assistant &#8212; all over Las Vegas, including near one of the main entrances of the convention center and on the monorail that connects the venue to many of the casinos on the Strip.\u201d<\/p>\n<p>Read CNET\u2019s full deep-dive into previous Google CES experiences <a href=\"https:\/\/www.cnet.com\/news\/googles-annual-spectacle-at-ces-is-no-more-with-tech-show-going-virtual\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<hr>\n<p>Learn more about how Google innovates at CES \u2014 check out a full case study of the award-winning 2019 Google Assistant Playground experience and previous articles we\u2019ve published about it, including award recognition here.<\/p>\n<p> <\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a typical year, thousands of people from all over the world flock to the biggest technology event there is &#8211; the Consumer Electronics Show (CES). The renowned show is usually filled with exciting activations and exhibits from huge brands who display their latest technological innovations in fun and interactive ways. This year however, is [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1538","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CNET Shares Highlights From Previous Google CES Experiences - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/google-ces-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CNET Shares Highlights From Previous Google CES Experiences - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"In a typical year, thousands of people from all over the world flock to the biggest technology event there is &#8211; the Consumer Electronics Show (CES). The renowned show is usually filled with exciting activations and exhibits from huge brands who display their latest technological innovations in fun and interactive ways. 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