{"id":1551,"date":"2020-08-26T15:00:00","date_gmt":"2020-08-26T15:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2020-it-list\/"},"modified":"2026-05-26T15:45:22","modified_gmt":"2026-05-26T15:45:22","slug":"2020-it-list","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2020-it-list\/","title":{"rendered":"Sparks Makes the 2020 Event Marketer It List"},"content":{"rendered":"

<\/p>\n

\n
\n

Event Marketer,<\/a> the leading provider of content among the event and trade show industry, reveals its 2020 It List.<\/a> What sets this list apart from others is that it\u2019s the first \u2014 and only \u2014 guide to the top 100 agencies and partners in the experiential industry. Now in its 18th year, Sparks ranks on the coveted list with standout core capabilities in \u201cTrade Show Programs,\u201d \u201cB-to-B Shows\/Events,\u201d and \u201cVirtual Events.\u201d<\/p>\n

The 2020 It List comprises a range of the most stellar and inventive experiential agencies in the industry \u2014 from first-timers and boutiques, to start-ups, legacy shops, and giant organizations. It also welcomes diverse agencies, including woman-owned shops. In choosing their top 100 agencies, Event Marketer places emphasis on creativity and innovation, plans for the future, multi-faceted offerings, and most importantly, results.<\/p>\n

In a year that continues to be unlike any other, Event Marketer also recognizes the ability and importance of an agency to successfully adapt and pivot to meet client needs in the face of the global pandemic.<\/p>\n

\u201cFor 18 years, the It List has recognized and reflected the changing needs of the brands and marketers who depend on this list each year for partner selection \u2014 and this year is no different,\u201d says Event Marketer. \u201cAcross the hundreds of applications that rolled in this year, many event agencies revealed the additions of multi-faceted capabilities to their offerings spanning digital, broadcasting (hello pivot), content creation, p.r. and interactive technology. It\u2019s the sort of one-stop shop approach that will lead to stronger, more integrated experiential campaigns \u2014 one that will place events squarely at the center of the marketing ecosystem.\u201d<\/p>\n

Here\u2019s an excerpt highlighting Sparks.<\/a><\/p>\n

Big and bold, yet super quick and nimble, with some of the longest client relationships in the biz and some of the most impactful experiences of the last decade. The mighty Sparks was one of the first to pivot into hybrid offerings this year \u2014 and continues to help clients prepare for the future of events and experiences. Maybe the shop\u2019s Google client says it best: \u201cKnowing that there are so many moving pieces and having it come together so flawlessly is an amazing thing to have in a partner.\u201d Solid, secure and still independent after all these years.<\/p>\n

View the full 2020 It List here.<\/a><\/p>\n

\n

As a digital+live brand experience agency, Sparks is uniquely qualified to help our clients quickly pivot their experiential plans. If you\u2019re facing challenges due to the cancellation or postponement of a trade show or an event, contact us today to discuss how Sparks can help you connect with your clients and reach your goals in these challenging times.<\/p>\n

To check out digital experiences designed and produced by Sparks, click here.<\/a><\/p>\n<\/div>\n<\/section>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Event Marketer, the leading provider of content among the event and trade show industry, reveals its 2020 It List. What sets this list apart from others is that it\u2019s the first \u2014 and only \u2014 guide to the top 100 agencies and partners in the experiential industry. Now in its 18th year, Sparks ranks on […]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1551","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nSparks Makes the 2020 Event Marketer It List - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks Makes the 2020 Event Marketer It List - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Event Marketer, the leading provider of content among the event and trade show industry, reveals its 2020 It List. What sets this list apart from others is that it\u2019s the first \u2014 and only \u2014 guide to the top 100 agencies and partners in the experiential industry. Now in its 18th year, Sparks ranks on […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T15:45:22+00:00\" \/>\n<meta name=\"author\" content=\"Sparks Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sparks Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/\"},\"author\":{\"name\":\"Sparks Marketing\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\"},\"headline\":\"Sparks Makes the 2020 Event Marketer It List\",\"datePublished\":\"2020-08-26T15:00:00+00:00\",\"dateModified\":\"2026-05-26T15:45:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/\"},\"wordCount\":455,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/\",\"name\":\"Sparks Makes the 2020 Event Marketer It List - Sparks | Your Global Brand Experience Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\"},\"datePublished\":\"2020-08-26T15:00:00+00:00\",\"dateModified\":\"2026-05-26T15:45:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/2020-it-list\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sparks Makes the 2020 Event Marketer It List\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"width\":188,\"height\":68,\"caption\":\"Sparks | Your Global Brand Experience Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\",\"name\":\"Sparks Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"caption\":\"Sparks Marketing\"},\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/author\\\/sparksmarketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sparks Makes the 2020 Event Marketer It List - Sparks | Your Global Brand Experience Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/","og_locale":"en_US","og_type":"article","og_title":"Sparks Makes the 2020 Event Marketer It List - Sparks | Your Global Brand Experience Agency","og_description":"Event Marketer, the leading provider of content among the event and trade show industry, reveals its 2020 It List. What sets this list apart from others is that it\u2019s the first \u2014 and only \u2014 guide to the top 100 agencies and partners in the experiential industry. Now in its 18th year, Sparks ranks on […]","og_url":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/","og_site_name":"Sparks | Your Global Brand Experience Agency","article_published_time":"2020-08-26T15:00:00+00:00","article_modified_time":"2026-05-26T15:45:22+00:00","author":"Sparks Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sparks Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/#article","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/"},"author":{"name":"Sparks Marketing","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f"},"headline":"Sparks Makes the 2020 Event Marketer It List","datePublished":"2020-08-26T15:00:00+00:00","dateModified":"2026-05-26T15:45:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/"},"wordCount":455,"commentCount":0,"publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/","name":"Sparks Makes the 2020 Event Marketer It List - Sparks | Your Global Brand Experience Agency","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website"},"datePublished":"2020-08-26T15:00:00+00:00","dateModified":"2026-05-26T15:45:22+00:00","breadcrumb":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefreemancompany.com\/sparks\/2020-it-list\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefreemancompany.com\/sparks\/"},{"@type":"ListItem","position":2,"name":"Sparks Makes the 2020 Event Marketer It List"}]},{"@type":"WebSite","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website","url":"https:\/\/www.thefreemancompany.com\/sparks\/","name":"Sparks | Your Global Brand Experience Agency","description":"","publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefreemancompany.com\/sparks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization","name":"Sparks | Your Global Brand Experience Agency","url":"https:\/\/www.thefreemancompany.com\/sparks\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","width":188,"height":68,"caption":"Sparks | Your Global Brand Experience Agency"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f","name":"Sparks Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","caption":"Sparks Marketing"},"url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/comments?post=1551"}],"version-history":[{"count":2,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1551\/revisions"}],"predecessor-version":[{"id":2677,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1551\/revisions\/2677"}],"wp:attachment":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media?parent=1551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/categories?post=1551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/tags?post=1551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}