{"id":1553,"date":"2020-08-13T16:00:00","date_gmt":"2020-08-13T16:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/virtual-event-swag\/"},"modified":"2026-05-26T15:45:28","modified_gmt":"2026-05-26T15:45:28","slug":"virtual-event-swag","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/virtual-event-swag\/","title":{"rendered":"The Real Deal about Virtual Event Swag"},"content":{"rendered":"

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As the pandemic continues to impact the events industry, one of the biggest issues on everyone\u2019s mind is how to make the virtual attendee experience as engaging as a live, in-person event. Aside from polls, Q&As and games, there\u2019s another tool that\u2019s just as memorable \u2014 we\u2019re talking about virtual event swag.<\/p>\n

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Giveaways, gifts or swag (no matter what you call it), are a fun and exciting part of most events and something attendees look forward to receiving. As our own Allison Celli, Associate Creative Director, points out in our post \u201cHere\u2019s How to Take Your Event Swag Strategy to the Next Level,\u201d swag is an important, if not vital, part of the event experience.<\/p>\n

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\u201cSwag transcends print and screen, making it worthy of its own section within brand guidelines,\u201d says Celli. \u201cWithin the scope of experiential, tactile items like event swag are a peripheral way for attendees to interact with a brand that offers visibility into their culture.\u201d<\/p>\n

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Now, in a post-COVID world where face-to-face interaction is limited at best, event swag plays an even bigger role in fostering the customer\/brand relationship. Giveaways and gifts are not just a fun way to give virtual event attendees a tangible piece of your culture, they\u2019re a meaningful way to say thank you for participating, and for being part of the brand community. In a world where in-person connections are minimal, giving your virtual attendees a physical (or digital) item helps make things feel a little more normal as well as more personal.<\/p>\n

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\u201cGoing digital with branded swag can help put the thoughtfulness back into the equation of giving your guests a take home,\u201d notes Kapow.<\/a> \u201cIt\u2019s not just about giving your attendees something to remember you by, it\u2019s about giving them something worth remembering in the first place.\u201d<\/p>\n

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So, in this post, we take a closer look at virtual event swag and how it boosts engagement and amps up the digital event experience. And of course, we explore different types of virtual event giveaways. Let\u2019s go!<\/p>\n

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Why Giveaways Are a Meaningful Part of the Virtual Event Experience<\/h4>\n

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Branded giveaways and swag are such an integral part of event experiences because they extend the life of events long after they\u2019re over. Whether it\u2019s a tote bag, a t-shirt, a reusable water bottle, or even a pen, when an event attendee sees it or uses it, they revisit the experience and the reasons they connect with the brand.<\/p>\n

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The key takeaway is that virtual event swag isn\u2019t any different from a live event.<\/p>\n

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\u201cSwag is an essential part of virtual events,\u201d notes Delta Marketing Group.<\/a> \u201cIt strengthens the relationship between the company and attendees. Just because you\u2019re not seeing anyone in person doesn\u2019t mean you have to miss out on giving away swag and that connection that goes along with it.\u201d<\/p>\n

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So, what are the most compelling ways to share virtual event giveaways with your attendees? The possibilities are seemingly endless \u2014 games provide a great opportunity for virtual attendees to snag a cool prize; sending participants a gift box upon registration works too; digital event swag bags are fun as well as environmentally friendly;. or send your attendees care packages or items that boost health and wellness.<\/p>\n

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\u201cIf you have your attendee\u2019s addresses, you can send them swag,\u201d notes Cvent.<\/a> \u201cAttendees love free things. Consider sending them an e-gift card for coffee or mail out t-shirts or hats before the event for attendees to wear throughout the event.\u201d<\/p>\n

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Let\u2019s take a closer look at some innovative examples of virtual event swag.<\/p>\n

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Exploring How \u201cRos\u00e9 All Day Reimagined\u201d Handles Virtual Event Swag<\/h4>\n

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It\u2019s one of the most celebrated alcoholic beverages associated with summertime \u2014 we\u2019re of course referring to ros\u00e9! With live events of all kinds on hold at the moment, The Yards\u2019 annual ros\u00e9 festivities in Washington D.C. are no exception.<\/p>\n

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But ros\u00e9 fans still enjoy the party on Instagram \u2014 very fitting for an event that\u2019s filled with Instagrammable moments! The Yards takes the celebration to social media under the name \u201cRos\u00e9 All Day Reimagined,\u201d, and the swag is a pretty sweet deal for the festival’s virtual attendees.<\/p>\n

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\u201cWe\u2019ve got all the essentials for a ros\u00e9-filled party with your (literal) closest friends,\u201d teases The Yards.<\/a> \u201cRos\u00e9 All Day party kits will feature 1, 2, or 3 bottles of ros\u00e9 from restaurants at The Yards and include a curated box of ros\u00e9-themed party starters. The Yards will donate $10 from each box purchased to Black Lives Matter DC and Capital Pride Alliance.\u201d<\/p>\n

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Oh, did we also mention there\u2019s a special $100 gift card giveaway on Instagram every hour? To be eligible to win, virtual event participants tag @TheYardsDC, sharing their very best pink party decor \u2014 keeping it highly Instagram-worthy.<\/p>\n

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So how does the event work? The Yards takes to Instagram Live for a full day\u2019s broadcast.<\/p>\n

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\u201cThe three-hour event included live DJ sets from Farrah Flosscett, Alex Love, and Tezrah, along with a paper flower crown-making tutorial and tablescape demonstration<\/a> with Libby Living Colorfully, a calligraphy lesson<\/a> from Samantha Testa, and a viewer competition with giveaways,\u201d notes BizBash.<\/a><\/p>\n

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Attendees order their special Ros\u00e9 All Day boxes online pre-event (all featuring products from businesses in The Yards), and pick them up through contactless delivery at local restaurants before the event. As Bizbash points out, items include such party essentials as confetti, balloons, wine glasses, branded swag like sunglasses, and so much more.<\/p>\n

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What makes this an inspiring example of virtual event swag done right is that it\u2019s fully tailored to the target audience. The in-person event is known for fueling photo opportunities perfect for for social media, so the decision to take it to Instagram is spot-on.<\/p>\n

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What\u2019s more, the party boxes enable attendees to really be a part of the celebration, AND gives them the chance to enter to win a fun contest on Instagram using the items from the boxes to create photo-worthy moments. This type of swag strategy makes the digital experience feel more personal andgives attendees the opportunity to support local businesses, something that\u2019s more important than ever.<\/p>\n

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Talk about a fun \u2014 and entertaining \u2014 way to deliver virtual event swag.<\/p>\n

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The Benefits of Keeping Virtual Event Swag Strictly Digital<\/h4>\n

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From digital gift cards to online classes and memberships, to free digital tools and charitable donations, there are a multitude of options available when it comes to purely digital virtual event swag.<\/p>\n

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What are the benefits of going completely digital when it comes to attendee giveaways? First of all, and most importantly, they\u2019re eco-friendly. With no shipping, and everything being delivered online, the impact to the environment is significantly, if not completely, reduced.<\/p>\n

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\u201cWith a digital swag bag, you\u2019re not creating any waste,\u201d says Kapow. \u201cGuests don\u2019t need to worry about traveling home with a bunch of tchotchkes and events hosts don\u2019t need to worry about the logistics of ordering, shipping and assembling the bags. Everybody wins!\u201d<\/p>\n

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Similar to a live event (where attendees instantaneously pick up their swag), digital options allow for quick delivery. And in a world where instant gratification is a given, digital virtual event swag is a win!<\/p>\n

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Another virtual event \u201cgo to\u201d is digital giveaways in the form of donations to important causes in the name of s attendees. It\u2019s a quick and easy way for participants connect good vibes with the brand.<\/p>\n

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\u201cFortunately, you can never go wrong by donating to charities and important causes in your audiences\u2019 name. . . These digital gift ideas put your company\u2019s money to amazing use and also allows your audience to feel like they’re doing good in the world,\u201d notes Bizzabo.<\/a><\/p>\n

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Digital swag is easy to personalize. This makes attendees feel more valued and cared for, especially important in a time when face-to-face connections are not possible. Digital thank you cards including attendee names are a great initial idea.<\/p>\n

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Consider gifting a virtual workout class to boost health and wellness. Promote your brand\u2019s thought leadership long after the event wraps by sharing free white papers, ebooks or webinars to encourage attendees to learn more about a given subject from your brand\u2019s team of experts.<\/p>\n

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Other fun ideas? Consider free Zoom backgrounds tailored to your brand\u2019s aesthetic, or even fun social media filters to help boost awareness of your event. When it comes to digital virtual event swag, there\u2019s so much room for fun, creativity and connection.<\/p>\n

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Takeaways on Virtual Event Swag<\/h4>\n

The examples above are just some of the ways to drive engagement, excitement, and innovation. There are many more examples<\/a> to draw inspiration from, but consider this a helpful place for idea starters. The main takeaway is that virtual event swag is just as fun, creative and rewarding as an in-person event \u2014 and right now it needs to be.<\/p>\n

As the pandemic completely shifts how we attend events in the present moment; virtual event swag, gifts and giveaways are smart ways to make meaningful connections, provide virtual audiences exclusivity and value and keep fans talking [and sharing] about your brand long after the event.
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As the pandemic continues to impact the events industry, one of the biggest issues on everyone\u2019s mind is how to make the virtual attendee experience as engaging as a live, in-person event. Aside from polls, Q&As and games, there\u2019s another tool that\u2019s just as memorable \u2014 we\u2019re talking about virtual event swag. Giveaways, gifts or […]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1553","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"\nThe Real Deal about Virtual Event Swag - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/virtual-event-swag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Real Deal about Virtual Event Swag - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"As the pandemic continues to impact the events industry, one of the biggest issues on everyone\u2019s mind is how to make the virtual attendee experience as engaging as a live, in-person event. 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