{"id":1578,"date":"2020-02-19T16:00:00","date_gmt":"2020-02-19T16:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/experiential-tv-show-pop-up-shops\/"},"modified":"2026-05-26T15:46:48","modified_gmt":"2026-05-26T15:46:48","slug":"experiential-tv-show-pop-up-shops","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/experiential-tv-show-pop-up-shops\/","title":{"rendered":"How to Build a Superfan-Worthy TV Show Pop-Up"},"content":{"rendered":"

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For millennials and Gen Zers, nothing is better than coming home and binge-watching your favorite show after a long day at the office. Now, imagine taking those TV shows and putting them into the real world (with plenty of Instagrammable moments, natch) and you get the trend that\u2019s showing no signs of slowing down \u2013 experiential TV-show pop-up shops! <\/p>\n

What makes experiential TV-show pop-up shops so irresistible to younger generations? Well for one, there\u2019s the exclusivity factor. Most pop-up shops have limited runs AND sell out quickly so there\u2019s a sense of accomplishment and that cool-factor when you snag a spot. In the realm of TV, it\u2019s also about getting to experience your favorite show in real life and putting yourselves in the same spaces as the characters you love to watch (plus you can make all of your friends jealous on social media when you share pics)! <\/p>\n

Another thing to consider? The nostalgia factor. Millennials and GenZers are all about looking to the past \u2014 especially the \u201890s. So for shows like Friends<\/em> (which we\u2019ll dive into later), a pop-up shop is a fantastic way to draw in consumers who have a soft spot for the \u201890s and their favorite shows from that entire era. <\/p>\n

As the Hollywood Reporter<\/a> points out, \u201ccapitalizing on generational preferences for Instagram-friendly experiences not only fuels anticipation, but also generates revenue and awards conversation.\u201d<\/p>\n

Who\u2019s ready to step into the world of some of the most popular television shows from today \u2014 and yesterday? Let\u2019s explore four of our favorite recent experiential TV-show pop-up shops. <\/p>\n

Schitt\u2019s Creek Celebrates Its Sixth Season<\/strong><\/p>\n

\u201cOMG David!\u201d We\u2019re talking about Schitt’s Creek,<\/a> the SAG-award nominated, Canadian TV show that\u2019s at the top of everyone\u2019s Netflix queue and launches a new meme daily (can we give it up to fan favorite Moira Rose?<\/a>). What makes this show so unique is that it\u2019s actually grown in popularity with every new season (now in its sixth) \u2014 not an easy feat. <\/p>\n

\u201cSince launching on cable\u2019s Pop network in 2015, the show has seen its linear ratings more than double and its overall audience soar past 3 million viewers,\u201d notes Vulture.<\/a> \u201cWord of mouth around the series has also exploded, fueled by critical acclaim and a 2017 deal which put past seasons of the show on Netflix.\u201d<\/p>\n

So naturally, to capitalize on the show\u2019s popularity and celebrate it entering its final season with fans all over the country, an exclusive, limited Schitt\u2019s Creek<\/em> experiential pop-up launches in Los Angeles (November 22-24) and New York (December 13-15) in 2019, complete with all of the iconic locations featured in the series. <\/p>\n

\u201cCafe Tropical (complete with its oversized, four-paged menus featuring dozens of dishes), the Moira’s Rose’s Garden, Rose Apothecary, and a detailed remake of different parts of the Rosebud Motel are all on display for fans to interact with and take plenty of selfies at the Chelsea pop-up,\u201d notes<\/a> NBC New York.<\/p>\n

Aside from featuring iconic spots seen on the show, fans will also get to take part in Instagram-ready photo experiences, snag fun giveaways, and even enter to win a chance<\/a> to explore the pop-up shop with the show\u2019s breakout star Dan Levy. <\/p>\n

\u201cWe are constantly asked by fans if Schitt\u2019s Creek<\/em> is a real place they can visit, and it is beyond exciting to finally be able to say \u2018Yes!\u2019\u201d says Brad Schwartz,<\/a> President of Pop TV. \u201cIt is the perfect way to kick off our final season and say one big final \u2018thank you\u2019 to the best fans in the world that have made all this possible.\u201d<\/p>\n

The experience is all about social sharing, and within its seven rooms are fun props tailor made for Instagram, including Moira Rose\u2019s famous wall of wigs, holiday party staircase, and so much more. The Schitt\u2019s Creek<\/em> pop-up\u2019s gift shop is also a fun stop for fans, with its show-inspired swag that will leave all attendees feeling like a true part of the show.<\/p>\n

A stellar example in the world of experiential TV-show pop-up shops! <\/p>\n


Friends<\/em><\/strong> Gives 90s Fan a Memorable Experience <\/strong><\/p>\n

When most people think of iconic TV shows defining an era, especially the 90s, they of course think of Friends<\/em>! The show\u2019s fanbase is as enthusiastic as ever – and the show is still at the top of people\u2019s minds (hello upcoming reunion special!). Because of the show\u2019s consistent popularity and its place in Millennial\u2019s hearts (there\u2019s that nostalgia factor again), it makes perfect sense and is a complete win in the universe of experiential TV-show pop-up shops.<\/p>\n

The immersive pop-up shop (put on by Superfly and Warner Bros.) descends upon – where else – New York City in the early fall of 2019 and comes complete with a Friends<\/em>-centric merch store. <\/p>\n

“We’re excited to celebrate 25 years of fandom with the show’s biggest immersive experience to date,” Jonathan Mayers, co-founder of Superfly, says.<\/a> “The Friends<\/em> New York City Pop-Up captures the series most memorable moments with the characters, memorabilia, set re-creations and exclusive merchandise.”<\/p>\n

The pop-up takes place over two days in September to mark 25 years since the airing of the show\u2019s first episode \u2014 upping the nostalgia factor for fans. And yes, it comes complete with every aspect of the show guaranteed to put smiles on the faces of fans who likely come from all over the country to take in the experience. <\/p>\n

\u201cThe pop-up experience will let fans enter the world of Rachel, Monica, Phoebe, Chandler, Ross, and Joey for themselves,\u201d says Bustle.<\/a> \u201cEach character will have a separate space dedicated to them, according to E!<\/em>, complete with props and costumes from the show, and there will be a re-creation of the gang’s hangout spot, Central Perk.\u201d <\/p>\n

Did we mention all of the Instagrammable moments? Any fan of the show remembers the instantly iconic Thanksgiving turkey moment and fans get the chance to recreate it, posing with a turkey on their heads for the \u2018Gram. They\u2019ll also have the opportunity to sit in Joey and Chandler\u2019s recliners, hang out in the girls\u2019 \u201capartment\u201d, and of course, pose with the best prop of all \u2014 the fountain! <\/p>\n

90s kids everywhere \u2014 this is for you and a win among experiential TV-show pop-up shops. <\/p>\n


Breaking Bad<\/strong><\/p>\n

For Los Angeles fans of the groundbreaking TV show Breaking Bad<\/em>, the chance to experience it in real life arrives with the exclusive Breaking Bad pop-up shop. <\/p>\n

\u201cIn full view of Walter White, guests are invited to consume elevated grilled cheese and sip on intricate concoctions as they marvel at the periodic table and study the details of Saul Goodman’s desk,\u201d says the Hollywood Reporter.<\/a><\/p>\n

The pop-up shop consists of a bar and restaurant that\u2019s meant to look like a meth lab and trailer park, and serves up meals and drinks inspired by the show. References to the show are all over with the pink teddy bear front and center (something fans are sure to remember), a huge Walter White mural, and of course, a setup with an RV. <\/p>\n

The staff in the kitchen don yellow hazmat suits, the menu features iconic dishes from Los Pollos Hermanos, and you can even stop by Saul Goodman\u2019s desk. <\/p>\n

\u201cThe kitchen, adorned with gallons of Methylamine chemicals and signs bearing the warning \u2018Danger: Combustible Liquids\u2019 is helmed by chef Johanna Merida, who ensures that each menu item throws back to the AMC series,\u201d the Hollywood Reporter adds. \u201cThere are Heisenburger Sliders and Loaded SAUL-sa Nachos, to name a few. At the bar, guests can taste Dos Hombres, the mezcal from Bryan Cranston and Aaron Paul.\u201d<\/p>\n

What\u2019s clear about this experience is that it\u2019s about the show but it\u2019s also about enjoying the food, drinks, and overall vibe. <\/p>\n

Want a full deep dive into the menu and all of the fun ways it references the series? get the details.<\/a> An unforgettable \u2014 and tasty \u2014 example in the realm of experiential TV-show pop-up shops. <\/p>\n

Fleabag\u2019s Guinea Pig Cafe<\/strong><\/p>\n

Emmy-award winning series Fleabag has a growing following and to celebrate its success, the series\u2019 home, Amazon, constructs a pop-up shop in Los Angeles that mirrors the show\u2019s guinea-pig themed cafe. Can we say \u201chello cuteness!\u201d<\/p>\n

The cafe is called Hilary\u2019s cafe and is open for a limited time and is filled with tons of guinea pigs!<\/p>\n

\u201cHilary\u2019s has everything one might expect from a guinea pig cafe: pictures of guinea pigs, statues of guinea pigs, and (many) live guinea pigs,\u201d says Entertainment Weekly.<\/a> \u201cWith cages artfully lining one wall of the room with their owners standing by, fans can pet a guinea pig while looking at the paraphernalia. It\u2019s what Boo would have wanted.\u201d<\/p>\n

The pop-up shop is filled with fun references to Fleabag, including memorable character quotes on the walls, posters featuring show moments, and something true show fans are sure to love \u2014 the golden statue of the naked woman without a head. <\/p>\n

A quirky delight when it comes to experiential TV-show pop-up shops! <\/p>\n<\/p>\n

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Experiential tv-show pop-up shops are a meaningful way to let fans celebrate their favorite shows in an immersive, unforgettable way. Plus, they\u2019re a powerful way to generate buzz, drive anticipation in a way that\u2019s interactive AND fun. A total win! <\/p>\n<\/p>\n

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For millennials and Gen Zers, nothing is better than coming home and binge-watching your favorite show after a long day at the office. 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