{"id":1579,"date":"2020-02-14T16:00:00","date_gmt":"2020-02-14T16:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/valentines-day-experiential-campaigns\/"},"modified":"2026-05-26T15:46:52","modified_gmt":"2026-05-26T15:46:52","slug":"valentines-day-experiential-campaigns","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/valentines-day-experiential-campaigns\/","title":{"rendered":"Valentines Day Experiential Campaigns: Four Examples We Love"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>Every year on February 14th, couples around the world shower each other with affection, chocolates, candy, flowers and gifts. That day, aka Valentine\u2019s Day, is THE day to show love \u2014 and it\u2019s not just for people in relationships. More and more brands are <a href=\"https:\/\/www.alistdaily.com\/lifestyle\/valentines-day-2019-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">using Valentine\u2019s Day<\/a> to showcase their love and appreciation for their loyal customers with whimsical, creative experiential campaigns. Let\u2019s take a look at four brands creating Valentines Day experiential campaigns that are all about spreading the love &#8211; and have us on cloud nine.<\/p>\n<p><\/p>\n<h4>Harley Quinn and Burger King:<br \/>The Anti-Valentine Experience<\/h4>\n<p>2020 kicks off with a dose of Harley Quinn, the DC comic book character and star of the new film, \u201cHarley Quinn: Birds of Prey,\u201d and as part of a special promotional plan. Warner Bros. Pictures teams up with fast-food chain Burger King to create the best of Valentines Day experiential campaigns. The twist? The theme is anti-Valentine\u2019s Day! True to Harley? You bet.<\/p>\n<p>The film sees Harley coming fresh off a breakup with The Joker, so to coincide with that plot development, Warner Bros. Pictures and Burger King invite customers in Boston, Los Angeles, San Francisco, and New York City to bring a photo of their ex and put it in a \u201cBirds of Prey\u201d \u2014 themed box to snag a free Whopper. Who knew saying goodbye could taste so good?<\/p>\n<p>\u201cNew York locations will accept former love letters and romantic gifts in exchange for the free offer,\u201d says <a href=\"https:\/\/www.marketingdive.com\/news\/burger-king-celebrates-harley-quinns-breakup-in-anti-valentines-day-promo\/571816\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Dive<\/a>. \u201cStarting Feb. 6, one location in New York will also be decorated in Harley Quinn&#8217;s style, including hot pink graffiti, which the fast-food company hopes will be shared on social media with the hashtag #BurgerQuinn.\u201d<\/p>\n<p>Don\u2019t live in one of the select cities? You can download Burger King\u2019s app and take an exclusive quiz. Answer 4 out of 5 questions correctly and a coupon for a $3 Whopper is yours! This is one of those Valentines Day experiential campaigns that makes our hearts smile.<\/p>\n<p><\/p>\n<h4>Hershey\u2019s Kisses Post Office<\/h4>\n<p>Anyone in a long-distance relationship knows there are so many ways to send a special message to your significant other on Valentine\u2019s Day, no matter how far apart you are. For Hershey\u2019s, it\u2019s all about long-distance love at their exclusive Valentine\u2019s Day pop-up in Toronto, Ontario. Say hello to the Sweet Reunion Post Office, where it\u2019s all about love letters. For two days only this February, Toronto residents can visit the Sweet Reunions Post Office (located in the city\u2019s Union Station) and send a Hershey\u2019s Kiss to a loved one across Canada for free!<\/p>\n<p>\u201cThe best kind of kiss is a chocolate one, and you can treat your friend, S\/O, or Valentine to a special surprise with this adorable Toronto pop-up,\u201d says <a href=\"https:\/\/mediaincanada.com\/2020\/02\/11\/spotted-hersheys-gets-nostalgic-for-valentines-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">Narcity<\/a>. \u201cNo matter how far away you are from that special someone, you can still share the love on Valentine&#8217;s Day.\u201d<\/p>\n<p>Free chocolates to the ones you love? Who doesn\u2019t love Valentines Day experiential campaigns like this one?<\/p>\n<p><\/p>\n<h4>KFC\u2019s Valentine\u2019s Day Cards<\/h4>\n<p>What do you get when you combine Valentine\u2019s Day with KFC? Fried chicken Valentine\u2019s Day cards! This year, the popular fast-food chain releases a special range of cards through a partnership with card company <a href=\"https:\/\/www.moonpig.com\/uk\/blog\/stories\/kfc-moonpig-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moonpig<\/a>. The best part? Some of them actually smell like fried chicken!<\/p>\n<p>The cards (eight to choose from in total) feature all of the KFC puns you can think of, including \u201clife with you is all gravy\u201d and \u201cyou\u2019re finger lickin\u2019 good\u201d, to name a few.<\/p>\n<p>\u201cThe limited-edition range of eight designs playfully push the idea that \u2018Roses are red, Violets are blue, Fried chicken\u2019s the best way, To say I Love You\u2019; and that \u2018if you\u2019ve found someone who\u2019s basically the chicken to your gravy, or the herbs to your spices, then let them know with a romantic whiff of KFC\u2019s iconic fried chicken,\u2019 as Moonpig puts it,\u201d says <a href=\"https:\/\/www.creativereview.co.uk\/moonpig-kfc-valentines-day-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Review<\/a>.<\/p>\n<p>Is your valentine a vegan? Don\u2019t worry! Choose the \u201cwill you be my vegantine?\u201d card to share with your special someone on Valentine\u2019s Day. Another plus to the cards (aside from the yummy appearance, of course) is that 10% of the proceeds from all sales go to the KFC Foundation to help make a difference for young people.<\/p>\n<p>Charitable AND complete with the scent of fried chicken? If your partner is all about KFC, these cards are the perfect addition to your day on February 14th! A tasty example in the world of Valentines Day experiential campaigns.<\/p>\n<p><\/p>\n<h4>Kraft Mac and Cheese &#8211; For Lovers<\/h4>\n<p>To promote its new Kraft Macaroni &amp; Cheese Big Bowls, Kraft launches a new campaign to reach parents with young children on Valentine\u2019s Day called \u201cKraft Mac is for Lovers.\u201d <\/p>\n<p>The special campaign comes complete with social media buzz (#KraftMacIsForLovers), a video, and an exclusive contest to win the new Big Bowls before they hit stores.<\/p>\n<p>\u201cIn the video, a mother plots her date night by getting her son fed and to bed, so that she can have a romantic evening with her partner,\u201d says <a href=\"https:\/\/www.marketingdive.com\/news\/kraft-mac-is-for-lovers-in-valentines-day-campaign\/571738\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Dive<\/a>. \u201cParents can register to enter on a dedicated site Kraft Mac Is For Lovers.\u201d<\/p>\n<p>Lucky winners get exclusive Macaroni &amp; Cheese products plus all of the essentials needed for a romantic night for two, including rose petals and candles. Love love love!<\/p>\n<p><\/p>\n<h4>Takeaways<\/h4>\n<p>Known as THE day for showing love, February 14th is a fantastic day for brands to launch fun Valentines Day experiential campaigns to show their consumers how much they love them &#8211; and create some truly memorable experiences. And we love to love those. <\/p>\n<\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year on February 14th, couples around the world shower each other with affection, chocolates, candy, flowers and gifts. That day, aka Valentine\u2019s Day, is THE day to show love \u2014 and it\u2019s not just for people in relationships. More and more brands are using Valentine\u2019s Day to showcase their love and appreciation for their [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valentines Day Experiential Campaigns: Four Examples We Love - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/valentines-day-experiential-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valentines Day Experiential Campaigns: Four Examples We Love - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Every year on February 14th, couples around the world shower each other with affection, chocolates, candy, flowers and gifts. 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