{"id":1581,"date":"2020-02-10T19:00:00","date_gmt":"2020-02-10T19:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/google-ces-2020-experience\/"},"modified":"2026-05-26T15:46:57","modified_gmt":"2026-05-26T15:46:57","slug":"google-ces-2020-experience","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/google-ces-2020-experience\/","title":{"rendered":"Event Marketer Highlights Google CES 2020 Experience"},"content":{"rendered":"

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Photo Credit: Google <\/em><\/p>\n

Event Marketer still has CES 2020 on its minds and so do we! The publication highlights Google\u2019s presence at the Consumer Electronics Show this year in its post-event roundup. Once again, Google delivers an experience at the annual tech show that\u2019s as engaging, innovative, and all-around delightful as ever. Take a look at an excerpt below from Event Marketer on the Google CES 2020 experience and how it puts the Google Assistant front and center in a unique, interactive way:<\/p>\n

\u201cGoogle returned to its gargantuan footprint just outside the Las Vegas Convention Center for a third year in a row, offering two floors chock-full of devices and demos. Visually, the draw was a set of four colorful, two-story slides that led down into a ball pit (the footprint\u2019s two massive outdoor screens didn\u2019t hurt, either.) Strategically, the main attraction was a 15-minute walkthrough experience called \u201cChange of Plans: A Google Assistant Journey\u201d that demonstrated how the brand\u2019s voice assistant helps consumers carry out everyday tasks. The scenario took attendees through detailed vignettes that put the Google Assistant\u2019s \u201ceveryday\u201d features to the test, including at a grocery store, in the car and at home. <\/p>\n

Directed by a Google Guide and a live voiceover, groups of six were invited to take the journey and interact with the Assistant when prompted to solve problems and advance the narrative.\u201d<\/p>\n

Read Event Marketer\u2019s coverage of the Google CES 2020 experience in its entirety here<\/a>. <\/p>\n<\/p>\n

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Learn more about how Google innovates at CES \u2014 check out a full case study of the Ex-Award winning 2019 Google Assistant Playground experience<\/a> and previous articles we\u2019ve published about it, including award recognition here<\/a>. <\/p>\n<\/p>\n

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<\/strong><\/p>\n

Event Marketer Magazine is the world\u2019s most respected provider of content for the event and trade show industry. It serves the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing \u2014 including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events.<\/p>\n<\/p>\n<\/div>\n<\/section>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo Credit: Google Event Marketer still has CES 2020 on its minds and so do we! The publication highlights Google\u2019s presence at the Consumer Electronics Show this year in its post-event roundup. Once again, Google delivers an experience at the annual tech show that\u2019s as engaging, innovative, and all-around delightful as ever. Take a look […]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1581","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nEvent Marketer Highlights Google CES 2020 Experience - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/google-ces-2020-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Marketer Highlights Google CES 2020 Experience - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Photo Credit: Google Event Marketer still has CES 2020 on its minds and so do we! 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