{"id":1589,"date":"2019-12-17T16:00:00","date_gmt":"2019-12-17T16:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/augmented-reality-experiences\/"},"modified":"2026-05-26T15:47:27","modified_gmt":"2026-05-26T15:47:27","slug":"augmented-reality-experiences","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/augmented-reality-experiences\/","title":{"rendered":"Four Stellar Examples of Brands Leveraging Augmented Reality Experiences"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>When it comes to experiential marketing trends set to lead the way in 2020, one in particular rises to the top. We\u2019re talking about augmented reality experiences! With immersive, digital technology continuing to play a key role in today\u2019s experiential marketing campaigns, leveraging augmented reality activations and experiences is a win for any brand. In fact, <a href=\"https:\/\/www.emarketer.com\/content\/augmented-reality-marketing-and-advertising-2018\" target=\"_blank\" rel=\"noreferrer noopener\">according to eMarketer,<\/a> global AR advertising revenues are expected to hit $2.6 billion by 2022.<\/p>\n<p>Not only does implementing AR create a unique experience, it shows your audience that you\u2019re fresh and that you want to create unforgettable, interactive moments. <\/p>\n<p>\u201cA company that applies innovative solutions is seen itself as innovative and up-to-date,\u201d notes Business.com. \u201cAR solutions distinguish your company from the competitors by creating a positive emotional response and making it memorable for users.\u201d<\/p>\n<p>When it comes to augmented reality experiences, the possibilities are endless as it can take on multiple forms and shapes. Plus, so much of it is accessible through mobile phones, making its reach that much wider. So, with AR bigger now than it\u2019s ever been (Apple CEO Tim Cook <a href=\"https:\/\/blog.hubspot.com\/marketing\/augmented-reality-examples\" target=\"_blank\" rel=\"noreferrer noopener\">predicts AR is on track<\/a> to be as important in everyone\u2019s daily lives as \u201ceating three meals a day.\u201d), how can you leverage it to create an amazing brand experience? Let\u2019s explore four examples of augmented reality experiences that stand out and keep audiences talking.<\/p>\n<p dir=\"ltr\"><\/p>\n<h4>Modelo Leverages AR for Bring Dia de Los Muertos (Day of the Dead) Campaign<\/h4>\n<p>For Day of the Dead, an annual celebration observed in Mexican culture, Constellation Brands\u2019 beer brand Modelo, enacts an OOH (out-of-home) campaign featuring a large piece of art that comes to life through the power of augmented reality. The best part? All you need to activate the experience is your mobile phone! This is a trend leading the way in augmented reality experiences.<\/p>\n<p>Featuring traditional Dia de Los Muertos imagery, the <a href=\"https:\/\/vimeo.com\/363839350\" target=\"_blank\" rel=\"noreferrer noopener\">AR experience<\/a> comprises a Katrina holding a Modelo Especial, surrounded by candles, marigolds, and an offrenda.<\/p>\n<p>\u201cThe campaign has one call to action \u2014 Bring the Mural to Life \u2014 visit ModeloMural.com,\u201d notes <a href=\"https:\/\/www.groovejones.com\/modelo_ar_dia_de_los_muertos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groove Jones,<\/a> who worked with Constellation Brands on the experience. \u201cParticipants that visit the site will unlock an eye-catching augmented reality experience by pointing their camera at the mural.\u201d<\/p>\n<p>The mural is set up in several cities across the U.S., including Miami, Charleston, Fort Lauderdale, and Washington D.C. Once mural visitors access the website, ModeloMural.com (using their mobile phones of course), they\u2019re routed to a website from the AR ad platform Zappar.<\/p>\n<p>From there, they \u201cpoint their smartphone cameras at the mural to see a 3D animation of a woman extending a skeletal arm forward to grab a bottle of Modelo Especial,\u201d says <a href=\"https:\/\/www.mobilemarketer.com\/news\/modelo-brings-murals-to-life-for-day-of-the-dead-with-ar-experience\/564437\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile Marketer.<\/a><\/p>\n<p>When it comes to augmented reality experiences, what makes this campaign such a fantastic example of a brand leveraging AR to create a unique experience? It incorporates mobile marketing, the latest digital technology, and it\u2019s super accessible. It\u2019s also tailor-made for social media (who wouldn\u2019t want to share such a beautiful image?).<\/p>\n<p>\u201cBecause the AR activation uses web-based technology and doesn&#8217;t require a separate app download, it&#8217;s more accessible to a wider group of people with different models of smartphones,\u201d says Mobile Marketer.<\/p>\n<p>Overall, this is a perfect place to start when looking into augmented reality experiences that audiences won\u2019t soon forget!<\/p>\n<p dir=\"ltr\"><\/p>\n<h4>An Augmented Reality Experience With a Bang<\/h4>\n<p>When it comes to standout augmented reality experiences, this one is truly out-of-this-world. Google joins forces with CERN, a European research organization, to build an exclusive <a href=\"https:\/\/www.youtube.com\/watch?v=KEXAaWUWRic#action=share\" target=\"_blank\" rel=\"noreferrer noopener\">AR application<\/a> that takes users through the Big Bang. Oh and did we mention it\u2019s narrated by Tilda Swinton?!<\/p>\n<p>\u201cThe app will take you on a 360-degree journey that starts with the birth of the universe followed the formation of the first stars, our solar system and our planet,\u201d notes Engadget.<\/p>\n<p>So, how does the app work? The completely interactive experience tells the story of the creation of the universe, and invites you to move your phone around to see different scenery, touch the screen to generate labels with definitions (aka what kind of star you\u2019re looking at), tap stars to make them burst, and the most fun part?<\/p>\n<p>\u201cWhen you open the app, you hold out your hand in front of your phone to start the Big Bang, trigger supernovas and create hydrogen and helium atoms,\u201d says CNET.<\/p>\n<p>The app even incorporates a beautiful selfie component. Once you\u2019ve gone through the journey of the creation of the solar system\/universe \u2014 and all of the interactive AR features along the way \u2014 users can take a \u2018Star Selfie\u2019 to finish the story.<\/p>\n<p>Star stuff indeed! And, another winning example in the universe of augmented reality experiences.<\/p>\n<p dir=\"ltr\"><\/p>\n<h4>Uber and AEG Use Augmented Reality to Take Users to New Places<\/h4>\n<p>To create a unique <a href=\"https:\/\/www.youtube.com\/watch?v=bCcvEVyAXQ0\" target=\"_blank\" rel=\"noreferrer noopener\">augmented reality experience<\/a> that takes people around the world, Uber sets up shop at a Zurich train station, using a magic mirror that gives visitors the feeling that they\u2019re in several different destinations, from San Francisco to Australia. We love augmented reality experiences that let us travel the globe!<\/p>\n<p>\u201cAdmiring the Golden Gate Bridge, petting a tiger in the jungle or jumping with kangaroos in Australia&#8230; We took some riders on a virtual adventure at Zurich main station, Enjoy the ride!\u201d says Uber.<\/p>\n<p>That\u2019s not the only example of a brand using a magic mirror to create an other-worldly augmented reality experience. Let\u2019s also look to AEG, a kitchen appliance brand that installs a magic mirror in London\u2019s Kings Cross train station and takes visitors to a true<a href=\"https:\/\/www.trendhunter.com\/trends\/ar-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\"> winter wonderland!<\/a><\/p>\n<p>\u201cThose in the station who stand in front of the interactive screen have the chance to play with augmented reality gorillas, penguins and elephants, as well as home appliances from AEG,\u201d says Trend Hunter.<\/p>\n<p>Two fantastic examples of transformative augmented reality experiences!<\/p>\n<p dir=\"ltr\"><\/p>\n<h4>American Express Gives Tennis Fans an Interactive Experience<\/h4>\n<p>Sports and augmented reality experiences are always a good idea. In this example, American Express heads to the US Open, helping to elevate the experience for both tennis fans and American Express card members. One particular aspect of their presence that is tailor made for interaction, fun and social media is their augmented reality experience \u2014 the American Express Super Rally.<\/p>\n<p>\u201cThe American Express Super Rally is an interactive gaming experience that allows players to go beyond augmented reality (AR) and simultaneously play tennis in both the digital and physical worlds,\u201d says <a href=\"https:\/\/www.thedrum.com\/creative-works\/project\/momentum-worldwide-american-express-american-express-fan-experience\" target=\"_blank\" rel=\"noreferrer noopener\">The Drum.<\/a><\/p>\n<p>To participate, fans can take their place in one of eight bays complete with a giant transparent monitor, learn how to play with instructions from none other than tennis icon Serena Williams, AND use a one-of-a-kind 3D printed tennis racket to hit virtual tennis balls in AR against physical targets. The best part? Anyone attending the US Open can play!<\/p>\n<p>Talk about a champ in the world of augmented reality experiences!<\/p>\n<hr>\n<p>If one thing is for sure, augmented reality is here to stay and only getting bigger. If brands want to stay on the cutting edge and show audiences that they\u2019re tuned into the latest technology, this is one area not to skip! Plus, who doesn\u2019t love an experience that takes you to a new world from the convenience of your phone? Here\u2019s to out-of-this-world augmented reality experiences!<\/p>\n<hr>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to experiential marketing trends set to lead the way in 2020, one in particular rises to the top. We\u2019re talking about augmented reality experiences! With immersive, digital technology continuing to play a key role in today\u2019s experiential marketing campaigns, leveraging augmented reality activations and experiences is a win for any brand. In [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1589","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four Stellar Examples of Brands Leveraging Augmented Reality Experiences - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/augmented-reality-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Stellar Examples of Brands Leveraging Augmented Reality Experiences - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"When it comes to experiential marketing trends set to lead the way in 2020, one in particular rises to the top. 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