{"id":1591,"date":"2019-12-09T18:00:00","date_gmt":"2019-12-09T18:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2019-experience-design-technology-awards-2\/"},"modified":"2026-05-26T15:47:33","modified_gmt":"2026-05-26T15:47:33","slug":"2019-experience-design-technology-awards-2","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2019-experience-design-technology-awards-2\/","title":{"rendered":"Google Takes Gold and Silver at 2019 Experience Design &#038; Technology Awards"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>Event Marketer announces the winners of the 2019 Experience Design &amp; Technology Awards, the only global recognition program awarding the outstanding use of social media, event technology, and design to elevate live experiences. This year, Google sweeps, taking Gold for the CES 2019 Google Assistant Playground Experience: The Ride in the \u201cBest Trade Show Exhibit (50\u2019 x 50\u2019 and Up)\u201d and \u201cBest Two-Story Environment\u201d categories, while also taking Silver for Google Next \u201819 in the \u201cBest Overall B-to-B Environment\u201d category.<\/p>\n<p>Of the hundreds of entries, Event Marketer editors carefully select winners who represent the best designed experiences and the most effectively \u201cwired\u201d engagements.<\/p>\n<p>\u201cThe best events are designed with a strategic framework in mind and live-wired with well-integrated technologies that transform the attendee experience and deliver results,\u201d says Event Marketer Group Editor &amp; Publisher Jessica Heasley. \u201cThis year\u2019s winning campaigns help highlight the community of creative architects and technologists that, together, make this industry special and successful.\u201d<\/p>\n<p>Take a look at the 2019 Experience Design &amp; Technology Awards excerpts on Google\u2019s winning campaigns below:<\/p>\n<hr>\n<p><strong><br \/>BEST TRADE SHOW EXHIBIT (50\u2019 x 50\u2019 AND UP)<\/strong><\/p>\n<p><em><br \/>Gold Winner<\/p>\n<p>Campaign: The Google Assistant Playground Experience: The Ride<\/p>\n<p>Client: Google<\/em><\/p>\n<p>After several years with a minimal presence at CES, Google comes back in a big way in 2018. For its follow-up presence, the brand builds another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns in their crazy, hectic, workaday lives.<\/p>\n<p>Google brings that promise to life with a variety of interactives \u2014 the most buzzworthy being The Ride, a seven-car amusement park-like dark ride experience that takes guests on a journey through the chaos of a day while trying to get a cake for an animatronic grandmother\u2019s 90th birthday. (Among the components that go into the ride: 493 feet of track, delivered to the show on three semis.) Throughout the expo, more than 13,500 guests participate in the ride.<\/p>\n<p>Other displays include a diorama of Las Vegas that translates visitors\u2019 \u201cHey Google\u201d queries into animated activity (asking about flights to Las Vegas caused a model airplane to fly across the mini Vegas skyline); an automotive-themed section showing off how the product provides hands-free help while you drive; and a media studio that hosts podcast recordings and product demos.<\/p>\n<hr>\n<p><strong><br \/>BEST TWO-STORY ENVIRONMENT<\/strong><\/p>\n<p><em>Gold Winner<\/p>\n<p>Campaign: The Google Assistant Playground Experience: The Ride<\/p>\n<p>Client: Google<\/em><\/p>\n<p>Google\u2019s assignment for CES is to highlight the full range of capabilities of Google Assistant. So it uses 18,000 square feet of street-level space to set up a range of vignettes to show off how the digital personal assistant works in everyday life. Among them: On the Go, a Las Vegas-themed diorama where asking Google Assistant a Las Vegas-related query triggers an animated response (for example, asking about rates at the MGM illuminated the lights at a model of the hotel); In the Car, which shows off hands-free navigation and how to pair your phone with your car; and the Friends of the Assistant display, a curated gallery featuring more than 100 devices that work with Google Assistant. There is even a multipurpose studio that hosts podcast recordings, product demos and (of course) a Google Assistant guided meditation, and a caf\u00e9 with snacks and beverages provided by Assistant software partners Pizza Hut and Starbucks.<\/p>\n<p>But all of that activity couldn\u2019t tell the whole Assistant story, so Google adds an 18,000-square-foot second level that was home to a theme park-style ride that takes guests on a journey through the chaos of a day while trying to get a cake for an animatronic grandmother\u2019s 90th birthday.<\/p>\n<hr>\n<p><strong><br \/>BEST OVERALL B-TO-B ENVIRONMENT<\/strong><\/p>\n<p><em>Silver Winner<\/p>\n<p>Campaign: Google Next \u201919<\/p>\n<p>Client: Google<\/em><\/p>\n<p>For the latest installment of its annual event, Google brings Google Cloud to life at San Francisco\u2019s Moscone Center. More than 31,000 guests come together for a week of keynotes, chats, spotlight sessions and hands-on demos. A key feature is the Showcase, which comprises five \u201cneighborhoods\u201d with 16 different zones designed to highlight Google Cloud\u2019s selling points. There are also themed lounges, including an Inclusion Lounge designed to be a home base for guests from underrepresented groups and allies.<\/p>\n<hr>\n<p>View the full list of 2019 Experience Design &amp; Technology Awards winners <a href=\"https:\/\/edtawards.eventmarketer.com\/?q=winners\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n<p>View the full case study for the Google Assistant Playground Experience <a href=\"https:\/\/wearesparks.com\/work_experiential\/google-assistant-playground-ces\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Event Marketer announces the winners of the 2019 Experience Design &amp; Technology Awards, the only global recognition program awarding the outstanding use of social media, event technology, and design to elevate live experiences. This year, Google sweeps, taking Gold for the CES 2019 Google Assistant Playground Experience: The Ride in the \u201cBest Trade Show Exhibit [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Takes Gold and Silver at 2019 Experience Design &amp; Technology Awards - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/2019-experience-design-technology-awards-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Takes Gold and Silver at 2019 Experience Design &amp; Technology Awards - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Event Marketer announces the winners of the 2019 Experience Design &amp; Technology Awards, the only global recognition program awarding the outstanding use of social media, event technology, and design to elevate live experiences. 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