{"id":1600,"date":"2019-10-10T17:00:00","date_gmt":"2019-10-10T17:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/halloween-themed-activations\/"},"modified":"2026-05-26T15:47:58","modified_gmt":"2026-05-26T15:47:58","slug":"halloween-themed-activations","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/halloween-themed-activations\/","title":{"rendered":"No Tricks Here: These Four Halloween-Themed Activations Are All Treats"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>October is here and you know what the means\u2014it\u2019s Halloween season! Candy, costumes, haunted houses, pumpkin EVERYTHING, and scary movies galore. But what about brand activations, how do they get in on the action? When you think about it, Halloween is an experiential dream! It\u2019s got the visuals, the sounds, the smells, and the ability to take people to another world filled with out-of-the-norm experiences. In this week\u2019s blog post, we\u2019re looking at brands that strike just the right mix of mischief and magic to create Halloween-themed activations that leave people spell-bound. Are you ready to get spooky?<\/p>\n<h4><strong><br \/>Burger King\u2019s #EscapeTheClown Campaign<\/strong><\/h4>\n<p>Historically, Burger King and McDonald\u2019s are OG rivals, and to commemorate the release of \u201cIt: Chapter Two\u201d, Burger King creates a Halloween-themed activation that goes after&#8230;you guessed it, McDonald\u2019s customers. <\/p>\n<p>\u201cThe chain started trolling McDonald\u2019s about clowns back when <em>It<\/em> came out in 2017,\u201d notes <a href=\"https:\/\/adage.com\/creativity\/work\/burger-king-germany-escape-clown\/2194866\" target=\"_blank\" rel=\"noreferrer noopener\">AdAge.<\/a> \u201cNow it&#8217;s following up with another stunt in Germany, again engineered by local agency Grabarz &amp; Partners [that\u2019s] designed to drive registrations to the chain\u2019s MyBK app.\u201d<\/p>\n<p>The fast food chain\u2019s cleverly titled campaign, #EscapeTheClown, uses geotargeting to reach McDonald\u2019s customers. The Halloween-themed activation relies heavily on social media, with people receiving an invite on either Twitter or Facebook encouraging them to open an ad by a McDonald\u2019s-themed movie magazine featuring a review of the latest <em>It<\/em> film.<\/p>\n<p>To build the hype for their MyBK app, Burger King encourages recipients of the message to scan the ad using the app\u2014once they do, the clock begins ticking on the \u201cEscape the Clown\u201d challenge! <\/p>\n<p>\u201cOnce they click on the \u2018Escape the Clown\u2019 button, a red balloon will float up with a coupon to receive a Whopper burger for only one cent,\u201d notes <a href=\"https:\/\/www.thedrum.com\/creative-works\/project\/burger-king-escape-the-clown\" target=\"_blank\" rel=\"noreferrer noopener\">The Drum.<\/a><\/p>\n<p>Creepy clown references aside, the app heightens the fear factor by providing a route to use to get to the nearest Burger King. The catch? It\u2019s timed! This experience is clever, gets your blood pumping, and hypes a scary movie\u2014a great example of a Halloween-themed activation done right.<\/p>\n<h4><strong><br \/>Fanta\u2019s Interactive Escape Room Experience<\/strong><\/h4>\n<p>Escape rooms are one of those trends that just keep growing in popularity. According to <a href=\"https:\/\/www.nytimes.com\/2018\/04\/11\/business\/escape-room-small-business.html\" target=\"_blank\" rel=\"noreferrer noopener\">The New York Times,<\/a> \u201cin 2014, there were 22 escape room companies in the United States, according to the Spiras. That number has grown to 2,000 [in 2018].\u201d So, to create a spook-tacular experience that capitalizes on the ever-popular escape room trend and also promotes their products, Fanta launches their very own Halloween-themed experience\u2014\u201cFlavors That Thrill.\u201d<\/p>\n<p>The creepy, immersive, escape room activation takes place at Escape Entertainment in NYC and gives people a chance to solve a series of puzzles and challenges in a Fanta-fied escape room filled with clues all based around different Fanta beverages.<\/p>\n<p>What\u2019s more, the activation also serves a way for Fanta to promote a fun, limited-edition line of beverage cans, playing up on the Halloween-theme. Designs include a werewolf, mummy and a vampire\u2014perfect for the season.<\/p>\n<p>\u201cThe characters appear on packaging for Fanta Orange, Fanta Strawberry, Fanta Pineapple, and Fanta Orange Zero&#8230;and the brand promoted the editions on social media, point-of-sale and outdoor advertising,\u201d notes <a href=\"https:\/\/www.marketingdive.com\/news\/fanta-hosts-flavors-that-thrill-halloween-themed-escape-room-experience\/541012\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Dive.<\/a> \u201cConsumers can use their smartphones to scan the sip &amp; scan icon on the packs to uncover character animations at Fanta.com and enter codes to unlock free FandangoNOW movie streams.\u201d<\/p>\n<p>With both offerings\u2014a multi-sensory, eerie, engaging escape room and a spooky line of product packaging\u2014Fanta shows off how to do an experiential Halloween-themed experience that is ultimately, all about boosting brand awareness. Both elements are unique and memorable (AND tailor-made for social media\u2014a true plus) and get fans excited about Fanta. A boo-tiful thing indeed.<\/p>\n<p><strong><br \/>Reese\u2019s gives People the Candy They Want<\/strong><\/p>\n<p>It\u2019s a Halloween-themed activation that STILL has people talking and focuses on one of the most important aspects of the holiday\u2014candy! Getting candy you dislike can sour anyone\u2019s Halloween night and for their activation, Reese\u2019s comes to the rescue, giving people a chance to swap out candy they don\u2019t want in exchange for those tasty peanut butter cups the brand is known for. #NoTricksJustTreats.<\/p>\n<p>\u201cAccording to a recent survey commissioned by Reese\u2019s,\u201d Reese\u2019s tells <a href=\"https:\/\/www.delish.com\/food-news\/a24276863\/reeses-halloween-vending-machines\/'\" target=\"_blank\" rel=\"noreferrer noopener\">Delish,<\/a> \u201c90 percent of Americans say that they have traded or wish they could have traded their unwanted candy on Halloween. Not only that, but four out of five Americans either have traded or would like to trade candy they didn\u2019t like for a Reese\u2019s Peanut Butter Cup.\u201d<\/p>\n<p>Setting up shop in NYC, <a href=\"https:\/\/youtu.be\/m89djlGgzIQ\" target=\"_blank\" rel=\"noreferrer noopener\">Reese\u2019s constructs a machine<\/a> that lets people literally swap out the candy they don\u2019t want in exchange for the brand\u2019s own candy\u2014they just put their undesirable sweet treats in the machine and out comes a peanut-buttery confection. The activation takes place on Halloween only and for those lucky to be in New York, it comes as one of the most welcome surprises of the evening. For the brand, it\u2019s a spectacular (and delicious) way to boost product love while also taking advantage of the biggest aspect of the holiday. Candy is one of the most beloved parts of Halloween and this is an experience that leaves people feeling satisfied AND excited. Talk about putting a spell on consumers!<\/p>\n<h4><strong><br \/>Bacardi Gets Zombified to Promote New Drink Recipe<\/strong><\/h4>\n<p>Jumping on the fright-train in preparation for Halloween, Bacardi puts together a scary promotional film touting its new cocktail. A Halloween-themed experience that\u2019s both visual AND unforgettable. <\/p>\n<p>\u201cMore than just a recipe video, Bacardi\u2019s Halloween cocktail film draws inspiration from horror classics like The Shining, The Ring, Saw and Psycho\u2014so viewers can really get in spirit as they mix up libations fit for the occasion,\u201d notes <a href=\"https:\/\/www.thedrum.com\/news\/2018\/09\/24\/bacardi-preps-halloween-with-zombie-themed-spot-borrows-horror-classics\" target=\"_blank\" rel=\"noreferrer noopener\">The Drum.<\/a><\/p>\n<p>The film utilizes scary camera angles, creepy music, and even shows a lemon and a lime being stitched together, a monster appearing to jump out of the screen, and even plays upon a famous scene from The Shining using bottles of their signature rum. If you can make it to the end of the promo film titled, <a href=\"https:\/\/www.youtube.com\/watch?v=NHkmeV-1tHQ&amp;feature=youtu.be\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe Zombie,\u201d<\/a> a yummy drink recipe awaits.<\/p>\n<p>\u201cHalloween is our biggest occasion\u2026Every year we do something different for the holiday. We own it,\u201d says <a href=\"https:\/\/www.thehypemagazine.com\/2018\/10\/a-look-at-the-bacardi-zombie-a-fun-halloween-themed-cocktail\/'\" target=\"_blank\" rel=\"noreferrer noopener\">Laila Mignoni, Director of Creative Excellence at Bacardi.<\/a><\/p>\n<p>A Halloween-themed experience that incorporates a scary movie, a cocktail, and highlights the brand? Fang-tastic.<\/p>\n<hr>\n<p>Halloween comes once a year but for brands, it\u2019s an opportunity to create an experience that stays in the minds of consumers for a long time. These activations are just the tip of the iceberg when it comes to creating something spooky that also showcases a brand or product. Halloween-themed experiences are a great way to be all things experiential\u2014immersive, engaging, memorable, and of course, be-witching.<\/p>\n<hr>\n<p>Check out other brand activations and sponsorships produce by Sparks here.<\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>October is here and you know what the means\u2014it\u2019s Halloween season! Candy, costumes, haunted houses, pumpkin EVERYTHING, and scary movies galore. But what about brand activations, how do they get in on the action? When you think about it, Halloween is an experiential dream! It\u2019s got the visuals, the sounds, the smells, and the ability [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1600","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No Tricks Here: These Four Halloween-Themed Activations Are All Treats - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/halloween-themed-activations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Tricks Here: These Four Halloween-Themed Activations Are All Treats - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"October is here and you know what the means\u2014it\u2019s Halloween season! 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