{"id":1606,"date":"2019-08-02T17:00:00","date_gmt":"2019-08-02T17:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/ad-age-best-of-experiential-2019\/"},"modified":"2026-05-26T15:48:16","modified_gmt":"2026-05-26T15:48:16","slug":"ad-age-best-of-experiential-2019","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/ad-age-best-of-experiential-2019\/","title":{"rendered":"Sparks and Google Make Ad Age Best of Experiential 2019 List"},"content":{"rendered":"

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Google and Sparks receive recognition in the Ad Age Best of Experiential 2019 list with the Google Assistant Playground experience and Google Cloud Next both making the publication\u2019s short-list.<\/a> To make their selections, Ad Age Studio 30, in partnership with Agency EA, chooses nominees and then the judges (from such prestigious companies as Unit9,<\/a> Ad Age,<\/a> M ss ng P eces,<\/a> DCX Growth Accelerator, and Agency EA<\/a>) give their votes. With such a vast variety of activations and events, there are no rankings.<\/p>\n

\u201cAt a time when brands and businesses are capable of going bigger, better and more elaborate, it\u2019s easy to lose the core tenets of experiential marketing\u2014that guiding principle of interaction that\u2019s less \u2018look at us\u2019 and more \u2018let\u2019s do this together,\u2019\u201dnotes Ad Age.<\/a> \u201cThe most successful branding exercises don\u2019t rely on passive audiences to absorb their messages. Instead, they create experiences and facilitate conversations through hands-on, personal moments that encourage audiences to actively participate with the brand.\u201d <\/p>\n

Check out excerpts from the Ad Age Best of Experiential 2019 on the Google Assistant Playground Experience and Google Cloud Next.<\/p>\n

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Ad Age Best of Experiential 2019 – Google Assistant Ride<\/strong><\/p>\n

Dates<\/strong>: January 8-11, 2019<\/p>\n

Location: <\/strong>CES, Las Vegas<\/p>\n

It takes a lot to stand out at the annual CES\u2014with more than 175,000 industry professionals in attendance and 4,400 exhibiting companies all clamoring for attention across 2.9 million square feet of exhibit space. But Google proved it was more than up to the challenge by unveiling its Google Assistant Ride. This ambitious, theme-park-level attraction brought a roller coaster track, cars and eye-catching animatronics to the conference, all with the goal to showcase its AI-powered virtual helper, Google Assistant.<\/p>\n

Ad Age Best of Experiential 2019 – Google Cloud Next <\/strong><\/p>\n

Dates:<\/strong> April 9-11, 2019<\/p>\n

Location:<\/strong> San Francisco<\/p>\n

Bring together 30,000 people and offer them more than 500 sessions, 400 speakers and hands-on boot camps for three days in San Francisco, and you\u2019ve got Google Cloud Next. The annual conference covered everything from genomic analyses to leading the charge on equality and inclusion, all with an eye on cloud technology. During the three days, Google released a flurry of announcements while providing plenty of time for attendees to interact with products, applications and one another. The immersive showcase displayed not only Google\u2019s products but also how customers use them.<\/p>\n

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View the full Ad Age Best of Experiential 2019 list here.<\/a> Plus, download Agency EA’s 2019 Experiential Marketing Trend Report here.<\/a><\/p>\n

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Check out the full case study on the Google Assistant Playground Experience here.<\/a><\/p>\n<\/div>\n<\/section>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Google and Sparks receive recognition in the Ad Age Best of Experiential 2019 list with the Google Assistant Playground experience and Google Cloud Next both making the publication\u2019s short-list. To make their selections, Ad Age Studio 30, in partnership with Agency EA, chooses nominees and then the judges (from such prestigious companies as Unit9, Ad […]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1606","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nSparks and Google Make Ad Age Best of Experiential 2019 List - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/ad-age-best-of-experiential-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks and Google Make Ad Age Best of Experiential 2019 List - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Google and Sparks receive recognition in the Ad Age Best of Experiential 2019 list with the Google Assistant Playground experience and Google Cloud Next both making the publication\u2019s short-list. 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