{"id":1615,"date":"2019-05-30T21:00:00","date_gmt":"2019-05-30T21:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2019-ex-awards\/"},"modified":"2026-05-26T15:48:42","modified_gmt":"2026-05-26T15:48:42","slug":"2019-ex-awards","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/2019-ex-awards\/","title":{"rendered":"Sparks and Google Assistant Playground Take the Ex Award"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>Sparks takes home top honors at the 2019 Ex Awards at the Experiential Marketing Summit. The CES 2019 Google Assistant Playground, a groundbreaking <a href=\"https:\/\/wearesparks.com\/news\/google-ces-2019\" target=\"_blank\" rel=\"noreferrer noopener\">two-story installation<\/a>, wins in two categories. The design features a striking LED fa\u00e7ade, vast plaza and a closed-off upper level that houses the talk of the show\u2014The Ride.<\/p>\n<p><strong><br \/>Ex Winner<\/strong><br \/>Client: Google<br \/>Campaign: The Google Assistant Playground<br \/>Category: Best B-to-B Environment<\/p>\n<p><strong><br \/>Gold Winner<\/strong><br \/>Client: Google<br \/>Campaign: The Google Assistant Playground<br \/>Category: Best Trade Show Experience<\/p>\n<p>Taking CES 2019 attendees on an unforgettable journey, The Ride serves as the most exhilarating feature of the 18,000 square foot Google Playground. Showcasing all of the ways to use the Google Assistant, it also tells a heartwarming story featuring 3D characters. <\/p>\n<p>Reminiscent of Disney\u2019s \u201cIt\u2019s a Small World,\u201d The Ride takes participants on a journey into the world of a parent juggling errands with the kids on a busy day while also planning for grandma\u2019s 90th birthday\u2014all the while showcasing how Google Assistant provides help throughout.<\/p>\n<p>Ahead of the 2019 Ex Awards, Marcelo Alba, creative strategist-experiences and events, Google, tells Event Marketer: \u201cWe designed the Google Assistant to be helpful. To bring together the best of Google and its partners to help you at home, in the car, or on the go, so you can focus on the things that matter most.\u201d She goes on to add, \u201cWhen thinking about how to create an immersive and fun experience for attendees at CES, what better way to demonstrate the helpfulness of the Google Assistant than to take visitors on an actual ride that shows them the many ways the Google Assistant helps them through their ride of life?\u201d<\/p>\n<hr>\n<p>The Ex Awards continue to be the only marketing recognition program in the world with judging done entirely by client-side judges. It recognizes the best experiential marketing campaigns of the year produced by the most innovative brands and agencies. This year\u2019s entries surpass all previous records\u2014with over 1,000!<\/p>\n<p>The 2019 Ex Awards take place during the Ex Awards gala at the Experiential Marketing Summit in Las Vegas. View all of the winners <a href=\"https:\/\/ex-awards-winners.eventmarketer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n<p>Event Marketer Magazine is the world\u2019s most respected provider of content for the event and trade show industry. It serves the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing\u2013including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events.<\/p>\n<hr>\n<p><em><br \/>2018<\/em> <\/p>\n<p><strong><br \/>Ex Award Winner<\/strong><br \/>Client: Google<br \/>Campaign: Hey Google @ CES<br \/>Category: Best Trade Show Experience<\/p>\n<hr>\n<p><em><br \/>2017<\/em><\/p>\n<p><em><br \/><\/em><\/p>\n<p><strong>Ex Award Winner<\/strong><br \/>Client: Google <\/p>\n<p>Campaign: Google I\/O<\/p>\n<p>Category: Best B2B Environment <\/p>\n<p><strong><br \/>Silver Winner<\/strong><br \/>Client: Google <\/p>\n<p>Campaign: Google I\/O<\/p>\n<p>Category: The Leap of Faith Award<\/p>\n<hr>\n<p><em><br \/>2016<\/em><strong><\/p>\n<p>Ex Award Winner<\/strong><br \/>Client: Hewlett Packard Enterprise<br \/>Campaign: Discover London 2015<br \/>Category: Best Single Marketing B2B Event<\/p>\n<hr>\n<p><em><br \/>2015<\/em><\/p>\n<p><strong>EX Award Winner<\/strong><\/p>\n<p>Client: Google<\/p>\n<p>Campaign: Google I\/O Developers Conference <\/p>\n<p>Category: Best B2B Event<\/p>\n<p><a href=\"https:\/\/www.eventmarketer.com\/article\/ex-awards-winners-2015\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/><\/a><\/p>\n<hr>\n<p><em><br \/>2014<\/em><strong><br \/><\/strong><\/p>\n<p><strong>EX Award Winner<\/strong><\/p>\n<p>Client: SAP<\/p>\n<p>Campaign: SAP SAPPHIRE NOW<\/p>\n<p>Category: Best Single Marketing B2B Event<\/p>\n<hr>\n<p><a href=\"https:\/\/wearesparks.com\/work_experiential\/google-assistant-playground-ces\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>Check out<\/a> the complete case study of CES 2019 Google Assistant Playground here.<\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sparks takes home top honors at the 2019 Ex Awards at the Experiential Marketing Summit. The CES 2019 Google Assistant Playground, a groundbreaking two-story installation, wins in two categories. The design features a striking LED fa\u00e7ade, vast plaza and a closed-off upper level that houses the talk of the show\u2014The Ride. Ex WinnerClient: GoogleCampaign: The [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1615","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks and Google Assistant Playground Take the Ex Award - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/2019-ex-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks and Google Assistant Playground Take the Ex Award - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Sparks takes home top honors at the 2019 Ex Awards at the Experiential Marketing Summit. 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