{"id":1628,"date":"2019-02-06T08:00:00","date_gmt":"2019-02-06T08:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/experiential-marketing-tourism-strategies\/"},"modified":"2026-05-26T15:49:21","modified_gmt":"2026-05-26T15:49:21","slug":"experiential-marketing-tourism-strategies","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/experiential-marketing-tourism-strategies\/","title":{"rendered":"Experiential Marketing Tourism Strategies Worth Stealing"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>Tourism is all about discovering new experiences. So it\u2019s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many are finding creative ways to leverage live experiences to boost awareness and strengthen local economies. Following are four inspirational experiential marketing tourism strategies that may help your next campaign take flight.<\/p>\n<p><strong>I LOVE NY<\/strong><\/p>\n<p>The New York State Division of Tourism\u2019s brand entity, I LOVE NY, hosts a broad array of events to attract tourists to the state. Every summer, the brand exhibits at the<a href=\"https:\/\/www.iloveny.com\/blog\/post\/ilny-experience-at-the-great-new-york-state-fair\/\" target=\"_blank\" rel=\"noreferrer noopener\">Great New York State Fair<\/a> in a central location of the event\u2019s expo center. \u201cAll Year. All Here.\u201d campaign comes to life through detailed vignettes illustrating fun, New York-based activities travelers can enjoy all year round. A tree at the center of the experience guides attendees to four season-specific activations. At each interactive stop, consumers snap photos at GIF and selfie stations making the experience shareable and memorable; at the same time consuming historical facts and little-known details about New York State\u2019s top attractions.<\/p>\n<p><strong>Greater Palm Springs Convention &amp; Visitors Bureau<\/strong><\/p>\n<p>JetBlue promotes the launch of direct flights from New York to Palm Springs. Instead of an airline tickets raffle, the Greater Palm Springs Convention &amp; Visitors Bureau activates a<a href=\"https:\/\/www.eventmarketer.com\/article\/palm-springs-stages-the-ultimate-ice-breaker-in-new-york-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cbreak out of the chill\u201d<\/a> challenge. On the sidewalks of Manhattan, New Yorkers are invited to literally crack open 6 x 6 ft. blocks of ice to claim free prizes frozen inside: sandals, pool attire, golf clubs and a grand prize free vacation to Palm Springs including airfare and accommodations. Participants are free to use any item on their person to hack into the frozen bricks, requiring a bit of creativity to claim that free vacation. Creative experiential marketing tourism strategies like the \u201cchill\u201d grab attention inside and outside the industry. This innovative experience continues to get kudos by event marketers and tourism professionals alike.<\/p>\n<p><strong>VisitNorway<\/strong><\/p>\n<p>Sometimes a country\u2019s natural resources are its greatest marketing fuel (when executed properly, of course). Such is the case for VisitNorway. The brand leverages an unlikely group of brand ambassadors to draw more tourists: sheep. The organization\u2019s<a href=\"https:\/\/vimeo.com\/172104190\" target=\"_blank\" rel=\"noreferrer noopener\">#SheepWithAView<\/a> campaign activates around Norway\u2019s annual tradition of releasing millions of sheep to explore the country and exercise their \u201cright to roam.\u201d #SheepWithAView cameras strapped to four sheep from different regions of the country take online audiences along on their individual journeys.<\/p>\n<p>Film crews also capture and produce a short video of each sheep\u2019s cross-country adventures weaving together a story about each Norwegian region. Each sheep has a unique personality and is given a name which lends an intimate touch to the campaign. Clever experiential marketing tourism strategies that ring authentic grab a lot of buzz\u2014the campaign\u2019s Instagram account, @SheepWithAView, gains 9,000 followers in 10 days.<\/p>\n<p><strong>Alabama Tourism Department<\/strong><\/p>\n<p>The second iteration of the Alabama Tourism Department\u2019s \u201cSweet Home Alabama\u201d campaign focuses on two subjects not typically associated with the state:<a href=\"https:\/\/www.al.com\/living\/2017\/06\/watch_this_authentic_alabama_m.html\" target=\"_blank\" rel=\"noreferrer noopener\"> Mardi Gras and mountains.<\/a> And like the topics themselves, the organization goes <em>big<\/em> to grab the attention of potential visitors. The Department activates a full-fledged Mardi Gras pop-up parade in New York City complete with a custom float, tunes from the Jambalaya Brass Band and MoonPies as well as bead-tossing. The point: to educate consumers on the real origins of Mardi Gras\u2014Mobile, AL. The stunt also exposes other hidden treasures of the state. Mardi Gras is still celebrated in Mobile every year.<\/p>\n<p>The activation design is a 20 ft. wide replica of Alabama\u2019s Little River Canyon. Visitors don a VR headset and \u201cscale the cliffs\u201d with breathtaking 360\u00b0 views of the actual canyon. Social media channels get a boost as climbers share their digital souvenir photo of their ascension. Smart, powerful digital interactives fuel successful experiential marketing tourism strategies.<\/p>\n<p><\/p>\n<hr>\n<p>Like many brands, travel organizations lean heavily on inherently shareable experiences to boost their experiential marketing tourism strategies and campaigns\u2014social amplifies education and offers. Build an authentic live activation coupled with smart digital interactives and shareable moments, and, they will come!<\/p>\n<hr>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tourism is all about discovering new experiences. So it\u2019s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many are finding creative ways to leverage live experiences to boost awareness and strengthen local economies. Following are four inspirational experiential marketing tourism strategies that [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1628","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiential Marketing Tourism Strategies Worth Stealing - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/experiential-marketing-tourism-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiential Marketing Tourism Strategies Worth Stealing - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"Tourism is all about discovering new experiences. So it\u2019s only natural the tourism industry employs experiential to bolster its marketing efforts. From state and municipal tourism boards to transportation companies, many are finding creative ways to leverage live experiences to boost awareness and strengthen local economies. 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