{"id":1630,"date":"2019-01-23T16:49:00","date_gmt":"2019-01-23T16:49:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/tailored-experiences\/"},"modified":"2026-05-26T15:49:26","modified_gmt":"2026-05-26T15:49:26","slug":"tailored-experiences","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/tailored-experiences\/","title":{"rendered":"B2B Events: The Tailored Experiences Approach"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>For \u201980s and \u201990s kids, the <em>Choose Your Own Adventure<\/em> series is a bookshelf staple. The concept behind the books is each story makes the reader the protagonist giving them an active role in the outcome. Flash-forward to present day B2B conferences across the U.S. and you\u2019ll find the same tailored experiences model. Brands are altering their business events to match their attendees\u2019 individual needs. Here\u2019s a look at four events making the most of the tailored experiences strategy.<\/p>\n<p><strong><br \/>C2 Montr\u00e9al<\/strong><\/p>\n<p>Organizers of the offbeat creativity conference, <a href=\"https:\/\/business.financialpost.com\/sponsored\/business-sponsored\/one-of-a-kind-business-conference-c2-montreal-returns-to-transform-and-cause-creative-collisions\" target=\"_blank\" rel=\"noreferrer noopener\">C2 Montr\u00e9al,<\/a> leverage the <em>Choose Your Own Adventure <\/em>strategy. The tailored experiences approach is embraced to adapt to the rapidly growing number of attendees the event attracts each year. To get the most from their C2 conference, attendees build their schedule before they get to the show instead of following an inflexible schedule. The strategy ensures attendees consume the content they crave as no session or activity is closed or too crowded. The \u201cfestivalized\u201d nature of the event ensures plenty of options for conference goers from traditional sessions and hands-on workshops to \u201cbraindates\u201d and art installations.<\/p>\n<p>\u201cParticipants will be able to plot a personalized path through each of the three days of the conference to build their own journeys and maximize their time at C2,\u201d says C2 chief creative officer G\u00e9nif\u00e8re Legrand. \u201cWe\u2019ve geared up to ensure the participants\u2019 experience can be really stellar.\u201d<\/p>\n<p><strong><br \/>The Collaborative<\/strong><\/p>\n<p><a href=\"https:\/\/collaborative.classy.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Classy\u2019s Collaborative<\/a> a three-day conference geared toward accelerating social progress, is fueled by a museum-style vibe where discovery through tailored experiences is the heart of its strategy. With tons of stages and showcases to check out, attendees use the conference app to choose where to spend their time and attention. When work calls or brains need a rest, the event offers private spaces to check email, juice up devices or grab a snack.<\/p>\n<p><strong><br \/>CWA Week<\/strong><\/p>\n<p><a href=\"https:\/\/www.dailycamera.com\/2018\/04\/08\/conference-on-world-affairs-brings-choose-your-own-adventure-format-to-cu-boulder-for-70th-year\/\" target=\"_blank\" rel=\"noreferrer noopener\"><br \/>CWA Week,<\/a> produced by the University of Colorado\u2019s Conference on World Affairs unit, offers 200 events [yes, you read that correctly]. Attendees build relevant, tailored experiences from a menu of 100 speakers and countless performances. Available content includes off-campus experiences like sessions at the Boulder Public Library, a panel at a nearby arts center or an event at the Museum of Boulder. Event designers ensure \u201cthe CWA is accessible to everyone.\u201d Session audience sizes ranging from 100 to over 2,000 give attendees options for intimate seminars or large events. The \u201cbig little\u201d event attracts a broad range of attendees including students, faculty, staff, alumni, town residents and media.<\/p>\n<div class=\"gallery-tailored-experiences flex two\"><\/div>\n<p><strong><br \/>Google I\/O<\/strong><\/p>\n<p>Google, a trail blazer in conference \u201cfestivalization,\u201d transforms its annual developer conference, Google I\/O,into an experience that looks more like Burning Man meets Coachella than a B2B event. Labeled a developer <em>festival,<\/em> the event\u2019s foundation is a <em>Choose Your Own Adventure,<\/em> tailored experiences concept. The outdoor venue, the large Shoreline Amphitheatre property, gives attendees the freedom to roam and discover conference offerings\u2014hands-on coding experiences at Codelabs, interactive discoveries at \u201cSandbox\u201d showcases of Google\u2019s latest products and platforms, and \u201cOffice Hours\u201d where attendees meet one-on-one with Google experts. I\/O also offers \u201ctraditional\u201d learning and networking sessions like keynotes, fireside chats and community meetups. <\/p>\n<p>The developer fun doesn\u2019t stop when the sun goes down! The I\/O nightlife experiences range from retro arcades to high-powered music performances. Woop woop!<\/p>\n<hr>\n<p>The <em>Choose Your Own Adventure<\/em> event approach isn\u2019t just a fad. Today\u2019s B2B attendees, juggling jam-packed personal schedules and wrestling with ever growing conference offerings, aren\u2019t just expecting tailored experiences\u2014they\u2019re demanding them. And savvy event marketers are delivering.<\/p>\n<hr>\n<p><a href=\"https:\/\/wearesparks.com\/work\/experiential-work\/conferences-events\" target=\"_blank\" rel=\"noreferrer noopener\"><\/p>\n<p><\/a><\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For \u201980s and \u201990s kids, the Choose Your Own Adventure series is a bookshelf staple. The concept behind the books is each story makes the reader the protagonist giving them an active role in the outcome. Flash-forward to present day B2B conferences across the U.S. and you\u2019ll find the same tailored experiences model. Brands are [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-1630","post","type-post","status-publish","format-standard","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Events: The Tailored Experiences Approach - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/tailored-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Events: The Tailored Experiences Approach - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"For \u201980s and \u201990s kids, the Choose Your Own Adventure series is a bookshelf staple. The concept behind the books is each story makes the reader the protagonist giving them an active role in the outcome. Flash-forward to present day B2B conferences across the U.S. and you\u2019ll find the same tailored experiences model. 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