{"id":1650,"date":"2018-01-12T08:00:00","date_gmt":"2018-01-12T08:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/ces-2018-awards\/"},"modified":"2026-05-26T15:50:44","modified_gmt":"2026-05-26T15:50:44","slug":"ces-2018-awards","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/ces-2018-awards\/","title":{"rendered":"Google and Peloton Take Home Multiple Awards from CES 2018"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>It&#8217;s a big week in Las Vegas as the huge Consumer Electronics Show wraps up. CES 2018 awards are already being bestowed\u2014Google and Peloton take home awards for their experiences produced and designed by Sparks. The Verge names Google \u201cMost in Show\u201d and PC Magazine names Peloton \u201cBest Health and Fitness Device.\u201d Check out the winning entries.<\/p>\n<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/2018\/1\/11\/16879548\/verge-ces-2018-awards-best-tv-laptop-gaming-car-device\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google &#8211; Hey Google<\/strong> <\/a><\/p>\n<p><em>Most in Show<\/em><\/p>\n<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7629 size-full\" src=\"https:\/\/wearesparks.com\/wp-content\/uploads\/2018\/01\/169-google-assistant-ces-2018-booth-tour.jpg\" width=\"936\" height=\"527\" alt=\"CES 2018 Awards\"><\/figure>\n<\/p>\n<p>From the candy-coated playground, to the donut shop and everything in between, the Google activation at CES 2018 demonstrates how Google Assistant can help in any area of life.<\/p>\n<\/p>\n<p>\u201cAfter two years of Alexa being the dominant voice assistant at the show, Google came out in full force, making sure the Google Assistant was inside more gadgets \u2014 and more types of gadgets \u2014 than its opponent. Now, maybe that\u2019s because everything already seems to have Alexa built in. (Many of this year\u2019s gadgets supported both assistants, if not more.) Google also got its Assistant into a wide variety of products, ranging from speakers, screens, headphones, pet feeders, infotainment systems, TVs, a light switch, and yeah, even more speakers. You really couldn\u2019t go more than a few minutes this year without hearing about a new Google Assistant integration.\u201d \u2013 <em>The Verge<\/em><\/p>\n<\/p>\n<p><strong><a href=\"https:\/\/www.cbsnews.com\/news\/peloton-launches-a-4000-treadmill-at-ces\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peloton &#8211; Peloton Tread<\/a><\/strong><\/p>\n<\/p>\n<p><em>Best Health and Fitness Device<\/em><\/p>\n<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7630 size-full\" src=\"https:\/\/wearesparks.com\/wp-content\/uploads\/2018\/01\/20160406044056_2W2A2268.jpg\" alt=\"CES 2018 awards\" width=\"900\" height=\"600\"><\/figure>\n<\/p>\n<p>Peloton&#8217;s experience brings <em>home<\/em> to the trade show floor, showcasing their newest treadmill, Peloton Tread.<\/p>\n<p>\u201cWhile a $4,000 treadmill is undoubtedly extravagant, Peloton&#8217;s Tread sets itself apart with a 32-inch HD touch screen. And for $39 per month, you can stream more than 10 daily live classes, as well as guided workouts. You can view your stats at the bottom of the screen, and view a leaderboard of other Peloton users on the side. That should be enough to motivate you, if spending all that money on a treadmill doesn&#8217;t do the trick.\u201d \u2013 <em>PC Magazine<\/em><\/p>\n<p>Congratulations to all of the winners! Stay tuned for more CES 2018 awards coverage. Check out more news coverage at AdWeek and <a href=\"https:\/\/www.engadget.com\/2018-01-12-google-won-the-voice-assistant-popularity-contest-at-ces.html\" target=\"_blank\" rel=\"noreferrer noopener\">Engadget.<\/a><\/p>\n<\/p>\n<hr>\n<p>Check out other <a href=\"https:\/\/wearesparks.com\/work\/experiential-work\/trade-show-exhibits\" target=\"_blank\" rel=\"noreferrer noopener\">trade shows<\/a> and <a href=\"https:\/\/wearesparks.com\/work\/experiential-work\/activations-sponsorships\" target=\"_blank\" rel=\"noreferrer noopener\">brand activations<\/a> created by Sparks.<\/p>\n<\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a big week in Las Vegas as the huge Consumer Electronics Show wraps up. CES 2018 awards are already being bestowed\u2014Google and Peloton take home awards for their experiences produced and designed by Sparks. The Verge names Google \u201cMost in Show\u201d and PC Magazine names Peloton \u201cBest Health and Fitness Device.\u201d Check out the [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1650","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google and Peloton Take Home Multiple Awards from CES 2018 - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/ces-2018-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google and Peloton Take Home Multiple Awards from CES 2018 - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s a big week in Las Vegas as the huge Consumer Electronics Show wraps up. CES 2018 awards are already being bestowed\u2014Google and Peloton take home awards for their experiences produced and designed by Sparks. 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