{"id":1673,"date":"2016-12-14T08:00:00","date_gmt":"2016-12-14T08:00:00","guid":{"rendered":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-g2e-activation-highlighted-event-marketer\/"},"modified":"2026-05-26T15:52:12","modified_gmt":"2026-05-26T15:52:12","slug":"sparks-g2e-activation-highlighted-event-marketer","status":"publish","type":"post","link":"https:\/\/www.thefreemancompany.com\/sparks\/articles\/sparks-g2e-activation-highlighted-event-marketer\/","title":{"rendered":"Sparks\u2019 G2E Activation Highlighted by Event Marketer"},"content":{"rendered":"<p><!----><\/p>\n<section class=\"c-copy-block py-5 2xl:py-10\">\n<div class=\"c-copy-block__wysiwyg s-wysiwyg txt-18\">\n<p>The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event\u2019s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately got the entire show floor buzzing.<\/p>\n<p>It all began with some pre-activation hype. From the beginning of the conference, Aristocrat promoted its Tim McGraw game reveal as a can\u2019t-miss event. To add to the buzz, the brand unleashed a sea of Tim McGraw lookalikes across the expo floor (cowboy hats and all). A troupe of male dancers also performed a routine to McGraw\u2019s upbeat hit \u201cTruck Yeah\u201d inside Aristocrat\u2019s booth as a precursor to the brand\u2019s \u201cwow\u201d moment. When the performance came to a close, it was time for the grand unveiling.<\/p>\n<p>As both casino operators and Aristocrat\u2019s biggest manufacturing competitors looked on, a platform lowered from the top of the convention center ceiling carrying the brand new Tim McGraw machine\u2014along with the country music star himself, in the flesh. It was a first-of-its-kind moment in G2E history. When the platform reached ground level atop a small stage built into Aristocrat\u2019s booth, McGraw was met with the brand\u2019s leadership team and a roaring crowd. Confetti falling all around the stage added to the ambience.<\/p>\n<p>\u201cWe wanted to do something visually spectacular that we knew would be very media-worthy,\u201d says Emily Wofford, vp-global marketing communication at Aristocrat. \u201cIt was the right activation and it was certainly a showstopper. Everybody was gathered around watching the event.\u201d<\/p>\n<p>Read the full article <a href=\"https:\/\/www.eventmarketer.com\/article\/aristocrat-tim-mcgraw-b-to-b-stunt-g2e\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<\/p>\n<hr>\n<p><a href=\"https:\/\/wearesparks.com\/work\" target=\"_blank\" rel=\"noreferrer noopener\">Check out <\/a>events and experiences designed and produced by Sparks.<\/p>\n<\/p>\n<\/div>\n<\/section>\n<p> <!----><!----><!----><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event\u2019s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sparks\u2019 G2E Activation Highlighted by Event Marketer - Sparks | Your Global Brand Experience Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparks\u2019 G2E Activation Highlighted by Event Marketer - Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"og:description\" content=\"The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event\u2019s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/\" \/>\n<meta property=\"og:site_name\" content=\"Sparks | Your Global Brand Experience Agency\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-14T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T15:52:12+00:00\" \/>\n<meta name=\"author\" content=\"Sparks Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sparks Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/\"},\"author\":{\"name\":\"Sparks Marketing\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\"},\"headline\":\"Sparks\u2019 G2E Activation Highlighted by Event Marketer\",\"datePublished\":\"2016-12-14T08:00:00+00:00\",\"dateModified\":\"2026-05-26T15:52:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/\"},\"wordCount\":302,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/\",\"name\":\"Sparks\u2019 G2E Activation Highlighted by Event Marketer - Sparks | Your Global Brand Experience Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\"},\"datePublished\":\"2016-12-14T08:00:00+00:00\",\"dateModified\":\"2026-05-26T15:52:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/sparks-g2e-activation-highlighted-event-marketer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sparks\u2019 G2E Activation Highlighted by Event Marketer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#website\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#organization\",\"name\":\"Sparks | Your Global Brand Experience Agency\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/01\\\/sparks-logo.png\",\"width\":188,\"height\":68,\"caption\":\"Sparks | Your Global Brand Experience Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/#\\\/schema\\\/person\\\/c0d0fcac986d737fbd47359ef7086f4f\",\"name\":\"Sparks Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g\",\"caption\":\"Sparks Marketing\"},\"url\":\"https:\\\/\\\/www.thefreemancompany.com\\\/sparks\\\/author\\\/sparksmarketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sparks\u2019 G2E Activation Highlighted by Event Marketer - Sparks | Your Global Brand Experience Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/","og_locale":"en_US","og_type":"article","og_title":"Sparks\u2019 G2E Activation Highlighted by Event Marketer - Sparks | Your Global Brand Experience Agency","og_description":"The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event\u2019s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately [&hellip;]","og_url":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/","og_site_name":"Sparks | Your Global Brand Experience Agency","article_published_time":"2016-12-14T08:00:00+00:00","article_modified_time":"2026-05-26T15:52:12+00:00","author":"Sparks Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sparks Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/#article","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/"},"author":{"name":"Sparks Marketing","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f"},"headline":"Sparks\u2019 G2E Activation Highlighted by Event Marketer","datePublished":"2016-12-14T08:00:00+00:00","dateModified":"2026-05-26T15:52:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/"},"wordCount":302,"commentCount":0,"publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/","name":"Sparks\u2019 G2E Activation Highlighted by Event Marketer - Sparks | Your Global Brand Experience Agency","isPartOf":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website"},"datePublished":"2016-12-14T08:00:00+00:00","dateModified":"2026-05-26T15:52:12+00:00","breadcrumb":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefreemancompany.com\/sparks\/sparks-g2e-activation-highlighted-event-marketer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefreemancompany.com\/sparks\/"},{"@type":"ListItem","position":2,"name":"Sparks\u2019 G2E Activation Highlighted by Event Marketer"}]},{"@type":"WebSite","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#website","url":"https:\/\/www.thefreemancompany.com\/sparks\/","name":"Sparks | Your Global Brand Experience Agency","description":"","publisher":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefreemancompany.com\/sparks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#organization","name":"Sparks | Your Global Brand Experience Agency","url":"https:\/\/www.thefreemancompany.com\/sparks\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","contentUrl":"https:\/\/www.thefreemancompany.com\/sparks\/wp-content\/uploads\/sites\/10\/2026\/01\/sparks-logo.png","width":188,"height":68,"caption":"Sparks | Your Global Brand Experience Agency"},"image":{"@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thefreemancompany.com\/sparks\/#\/schema\/person\/c0d0fcac986d737fbd47359ef7086f4f","name":"Sparks Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f5f1d3f3108b0b33d25fc6187cab36f579a470cc19b2174f0c86944f5e1bb9e?s=96&d=mm&r=g","caption":"Sparks Marketing"},"url":"https:\/\/www.thefreemancompany.com\/sparks\/author\/sparksmarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/comments?post=1673"}],"version-history":[{"count":2,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1673\/revisions"}],"predecessor-version":[{"id":2799,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/posts\/1673\/revisions\/2799"}],"wp:attachment":[{"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/media?parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/categories?post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefreemancompany.com\/sparks\/wp-json\/wp\/v2\/tags?post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}